Young people of today think that stylishly abbreviating words makes a lot of sense or at least sounds cool. One band carrying its frontwoman’s name took it to a new level of hipness by dropping all vowels and making it appear like an acronym. Thus, CHNDTR is pronounced as Chin Detera.
As just mentioned, that’s the name of the girl at the epicenter of this act.
A little research should lead one to a practice called totesing, which as per linguists Lauren Spradlin and Taylor Jones, is a “systematic abbreviation of words to effect a certain tone.” So the trick is after all backed by some logic.
A voice worth-finding about, Chin herself pointed out that the ploy makes her feel being in a collective bonded by music at its core.
Segued to hugot core—a phrase coined by their fast-growing fan base describing her group’s music.
CHNDTR’s digital single ‘‘Sulat’’ has proven to be an instant hit, with its music video getting thousands of views right after it got posted on YouTube. It helps that it’s a sequel to their previously fan-embraced song ‘‘Kulang.’’
With Chin on vocals and rhythm guitar, ably supported by instrumentalists Sean De Leon (Bassist), Benjo Criste (Drummer), and Niko Bacani (Lead Guitarist), the band launched the said music video last August at popular pub house The 70’s Bistro, Anonas, Quezon City.
Right off the bat during their set, there was no denying the band could play well and allowed their individual strengths to come into the fore, primarily Chin’s unadulterated vocals. Even the guitar-riffs were infectiously well-thought with some flavorful, old-school touch while the rhythm section was tight-knit to a great length.
CHNDTR’s breakout gig came in 2016 when it won grand champ at the Robinsons-presented Deli Music Festival Battle of the Bands. The group eventually became brand ambassadors for Pony which was a reflection of their music’s positive public reception.
Now among the fastest-rising female-fronted bands, it has consistently played in packed bar gigs and significant guest appearances heard in the airwaves or seen on TV or social media sites. They have performed on Wish 107.5’s Wishclusive platform, MYX Bandarito stage, Tower Sessions, and in media office exposure MB Life and INQuPop Sessions. Their radio touring included air slots on MOR Live 101.5, Brgy LS 97.1, RX 93.1, EnergyFM 106.7 and Pinas FM 95.5.
Stream-wise its debut album Habang Umuulan already garnered a total of around two million hits while their live act is punctuated by carefully crafted arrangements, best put on display in their cover of the Rachel Alejandro-classic “Mr. Kupido.” Follow the band @CHNDTR (Facebook, Instagram, Twitter) or contact R2 Pioquinto 09167561017 for inquiries.