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Friday, March 29, 2024

Kapuso Network posts wider leads over competition

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GMA Network is set to end the year on a remarkably strong note as it continues to outshine competition across all day parts in nationwide television ratings. This is according to data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

From morning to primetime, the Kapuso Network further improved its lead over the rival network, sustaining its dominance in National Urban Philippines. From Nov. 1 to Dec.13 (Dec. 4 to 13 based on overnight data), GMA registered a total day household audience share of 38.2 percent in NUTAM (National Urban Television Audience Measurement), well ahead of ABS-CBN’s 34.4 percent.

TOP-RATER. Stars of the most watched primetime series "Endantadia,' (from left) Gabbi Garcia, Glaiza de Castro, Kylie Padilla and Sanya Lopez

GMA programs comprised majority of the highest rating shows in National Urban Philippines with 8 out of 10.

Leading the list of top-rating Kapuso shows is the iconic telefantasya Encantadia (24.6 percent), keeping the number one spot over-all in NUTAM.

Primetime newscast 24 Oras (23.3 percent) at no. 3 is also a clear winner in nationwide ratings as it remains the leading news program in the country.

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The Kapuso Network also continues to rule in comedy with Pepito Manaloto (23 percent) securing the fourth spot, followed by the weekly drama anthology Magpakailanman (21.5 percent) at no. 5.

 'Bubble Gang' Creative Director and comedian Michael V

Intriguing viewers with its unpredictable plot, Alyas Robin Hood (21.2 percent), top-billed by Kapuso Primetime King Dingdong Dantes, likewise ranked among the most-watched programs nationwide at no. 6.

Completing the list of GMA shows in the top 10 are consistent weekend top-raters Ismol Family (20.7 percent), Kapuso Mo, Jessica Soho (20.4 percent), and 24 Oras Weekend (19.1 percent).

Other Kapuso programs that registered strong ratings in NUTAM are Hay Bahay! (18.9 percent), Tsuperhero (18.6 percent), Imbestigador (16.4 percent), Wowowin (16.2 percent), Eat Bulaga (15.2 percent), Sunday Pinasaya (13.8 percent), and Someone to Watch Over Me (13.2 percent).

 Kapuso primetime King and 'Alyas Robin Hood' star Dingdong Dantes

 Resurgence: Pacquiao versus Vargas, which aired exclusively on GMA on free TV, meanwhile, took the no.1 in the list of programs with specials with a 32.9 percent household rating.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

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Barangay LS 97.1, the flagship FM station of GMA Network, goes from strength to strength after grabbing the lead in morning primetime (6 a.m. to 12 nn.) ratings based on data from Nielsen Media Research.

Morning primetime is a significant daypart for radio where listening levels are highest.

Segment host Iya Villana with GMA Network news pillars and '24 Oras' anchors Vicky Morales, Mike Enriquez and Mel Tiangco

According to the latest survey results covering July to Sept. 2016, Barangay LS posted an average total week (Monday to Sunday) audience share of 24.7 percent on morning primetime, ahead of DWRR’s 24.1 percent and DZMB’s 21.1 percent.

Similarly on weekdays (Monday to Friday), Barangay LS kept its lead with an audience share of 25 percent, besting DWRR’s 23.1 percent and DZMB’s 21.4 percent.

Driving Barangay LS FM’s noteworthy performance in the morning are Potpot & Friends Nationwide, where in hosts Papa Jepoy and Papa Marco engage in hilarious conversations with listeners from across the country, weekdays 8 to 9 a.m.; Radyo Nobela, which tackles various stories as drama features with host Papa Dudut, airing weekdays from 9 to 11 a.m.; and Barangay Showbiz with Papa Baldo and Chiko dishing out showbiz news and human interest stories 8 to 9 a.m. every Saturday. 

Mornings are also more fun in Barangay LS with Papa Baldo’s All Star Request, airing 9 to 11 a.m. every Saturday; Mama Belle’s The Big 10, every Saturday 11 a.m. to 12 nn.; and Papa Jepoy’s Old Time Good Time, every Sunday from 6 to 9 a.m,. –each program garnering strong audience shares as well.

To know the complete list of programs on Barangay LS 97.1 and other Barangay FM stations in the country, visit www.gmanetwork.com/radio/dwls. 

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ABS-CBN’s primetime drama series Magpahanggang Wakas reached its new all-time high national TV rating on Dec. 6 when the episode showed the intense confrontation between Simon (Cris Villanueva) and Jenna (Gelli De Belen) on a roof deck that led to the latter’s death. 

 Gelli de Belen in an intense scene in 'Magpahanggang Wakas'

According to data from Kantar Media, the show hit a national TV rating of 28 percent versus its rival that only got 20 percent.

As the story continues, Aryann (Arci Munoz) faces the aftermath of the incident as she gets accused of murdering Jenna after she was seen on the crime scene. 

Magpahanggang Wakas airs before Till I Met You on ABS-CBN and on ABS-CBN HD (SkyCable ch 167). Catch up on the show’s past episodes via iWanTV or skyondeman.com.ph for Sky subscribers.

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