The MMFF 2016 announced the restructuring of the annual Tagalog film festival. Also, it revealed that in the following six months there will be a stream of events leading up to the movie festival in December.
The Metro Manila Film Festival (MMFF) officially opens 2016 with a refreshing new season. On a mission to celebrate the Filipino’s artistic excellence, and to champion the sustainability of the Philippine film industry, the MMFF 2016 stated this year’s filmfest would be a cinematic revolution or #reelvolution — and everyone is part of the improvement.
In the year’s first quarter, the MMFF reconstituted its board of directors, coalescing high-ranking representatives from the country’s public and private sectors to create the 2016 executive committee. The board began its term by introducing an exciting line-up of activities and new selection criteria for submitting filmmakers.
The conditions for the choice of finalists are built on story, audience appeal, overall impact (40 percent), cinematic attributes and technical excellence (40 percent), global appeal (10 percent), and Filipino sensibility (10 percent).
The new MMFF starts off its official launch by inviting all Filipino artists to take part in the logo design and theme song contest that will set the mood for the entire festival. The winner of the logo competition will be chosen by the new executive committee; the artist will not only design the festival’s new emblem but will also be asked to create the key art visuals for the entire six-month campaign. The theme song will be a signal banner for the festival; seasoned composers Jimmy Bondoc, Jerrold Tarog, and Robert Rivera will select the winning piece. Acceptance of entries in the logo and theme song competition is from July 15 until Aug. 15. Winners of the competition will be announced on Sept. 15.
The 2016 MMFF has rationalized its current season to honor the hard work of the people in the Philippine film industry, while creating a bigger and more memorable experience among the audience of December’s most awaited family affair.
To develop an audience for and encourage the production of quality Filipino films, the 2016 MMFF is elevating the festival’s annual activities, creating a more experiential ambience for the fans that they will surely enjoy.
Beginning with a travelling installation, the MMFF will launch an MMFF corner that will allow old and new fans alike to relive the country’s most glorious films through interactive galleries.
Simultaneously, the MMFF will hold the “Best of the Best” fest in select theatres, giving a chance for fans to recall the movies that added much color to the Filipino film industry.
The FanCon will give the audience an opportunity to interact with the directors, producers, and artists as they explore the upcoming movie exhibits and activities.
The annual parade of the stars will be a bigger and more interactive fan fair. The revered awards night will transform into a formal gala. Unlike past years, the MMFF will announce the winner at the end of the festival.
To be held on Jan 8, 2017, the jurors have added more honors in this year’s culminating event, such as the People’s Choice Award.
The 2016 Metro Manila Film Fest is going through a #reelvolution, and you are part of it. For more information on the MMFF, visit www.mmff.com.ph or follow @mmffofficial on Twitter, Instagram, and Facebook.