Broadcast giant GMA Network (GMA) ended 2014 on a strong note as it ruled over competition in full year Urban Luzon and Mega Manila ratings, according to the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
Based on full year 2014 ratings (with the dates of Dec. 21 to 31 based on overnight data), GMA reaffirmed its total day household shares supremacy in the viewer-rich areas of Urban Luzon and Mega Manila, while leading across all day parts including the highly contested primetime slot in both areas.
In Urban Luzon, which accounts for 77 percent of the total urban TV households nationwide, GMA recorded an average total day household audience share of 36.4 percent, surpassing ABS-CBN’s 31.3 percent by 5.1 points, and TV5’s 10.1 percent by 26.3 points.
GMA also posted a commanding 37.6 percent in Mega Manila, higher than ABS-CBN’s 28.8 percent by 8.8 points, and TV5’s 10.9 percent by 26.7 points. Mega Manila represents 60 percent of all urban TV households in the country.
Moreover, GMA scored higher nationwide shares than rival networks in the daytime blocks based on data covering the entire year. In the morning block, GMA registered 31.7 percent against ABS-CBN’s 29.9 percent and TV5’s 12.9 percent; while in the afternoon block, GMA posted 34.8 percent versus ABS-CBN’s 32.5 percent and TV5’s 11.1 percent.
GMA’s Pacquiao-Algieri: Hungry for Glory and Pacquiao-Bradley 2 Vindication grabbed the top 1 and 2 slots in the list of top programs (including specials) in Urban Luzon and Mega Manila in 2014. Other top rating GMA shows include Kapuso Mo, Jessica Soho (KMJS), Magpakailanman, My Destiny, Niño, Celebrity Bluff, Strawberry Lane, Marian, 24 Oras and Pepito Manaloto.
For the month of December, GMA significantly reduced ABS-CBN’s nationwide margin to 0.5 percent driven by its lead in the daytime blocks. GMA also scored higher ratings across all day parts in Urban Luzon and Mega Manila.
Including specials, majority of the top 30 programs in overall NUTAM, Urban Luzon and Mega Manila in December came from GMA with Magpakailanman taking the number 1 spot in both Urban Luzon and Mega Manila. The weekly drama anthology also emerged as the most watched Kapuso show in NUTAM.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
This 2015, the Kapuso Network is set to unveil a fresh batch of offerings with the recently launched primetime soaps Once Upon A Kiss, topbilled by the burgeoning love team of Miguel Tanfelix and Bianca Umali, and Second Chances featuring a stellar cast led by Jennylyn Mercado, Camille Prats, Rafael Rosell and Raymart Santiago, setting the pace for this year.
Also in the offing this first quarter are Healing Hearts starring some of GMA’s most promising young stars Joyce Ching, Kristoffer Martin and Krystal Reyes, and Kailan Ba Tama Ang Mali? headlined by Geoff Eigenmann, Empress Schuck, Dion Ignacio and Max Collins on GMA Afternoon Prime.