TNT, the biggest prepaid brand in the Philippines, has finally unveiled its latest campaign featuring three of Thailand’s Nonkul Chanon (Bad Genius), Gulf Kanawut (TharnType: The Series), and Mario Maurer (Love of Siam, Crazy Little Thing Called Love, Pee Mak).
As TNT’s newest ambassadors, the trio headlined TNT’s “Kilig Saya” campaign in a three-minute music video sang by Sarah Geronimo. The campaign also co-starred actress Sue Ramirez.
The commercial was launched via livestream at the first-ever “TNTCON2021.”
TNT’s move comes as more Filipino youth have turned into big fans of Thai series and films, giving in to the so-called Thai Invasion, a term used to describe the phenomenon of Thailand’s growing prominence in the international pop culture scene.
“Filipinos and Thais have always had a mutual appreciation for each other’s wealth of entertainment content, but we’ve seen this grow even bigger recently as more Filipinos enjoy easy access to streaming platforms and social media through TNT’s value-packed promos,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
“As TNT enables Filipinos to follow their favorite Thai superstars Mario Maurer, Gulf Kanawut, and Nonkul Chanon on their smartphone, we’re now bringing these Thai actors even closer to them as the newest TNT KaTropas in our latest campaign,” she added.
Since 2007, Thai dramas and films have dominated the Southeast Asian scene almost to the same level as K-Pop and Japanese cultures. There are even Thai idols now making waves as K-Pop performers globally.
“TNT’s passion is to bring the youth together through fun and happiness. We recognize their remarkable spirit and perseverance to overcome all odds, wo we’re very excited to showcase how they find joy even in the hardest of circumstances in our newest campaign featuring the Thai superstars they admire,” says Miriam Z. Choa, FVP and Head of Prepaid Marketing at Smart.
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