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Friday, March 29, 2024

The most beautiful gift you can give your family according to Heart

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Screen star Heart Evangelista inks a multiyear deal as the new brand ambassador for RLC Residences, a real estate property brand under Robinsons Land Corporation.

“We are raising the game in the property market with the upcoming launch of our new brand, RLC Residences and Heart is the perfect representation of how we are elevating every aspect of our product and service standards,” said Architect Henry L. Yap, business unit general manager of RLC Residences.

 Artist and screen star Heart Evangelista hopes to inspire Filipinos to work hard for their dream home.

“Launching a new brand into the market (during this time) is no easy feat, but we knew that tapping into Heart’s credibility, intelligence, beauty, and standards of quality, is the best way to move forward in communicating the exciting product features and services that goes into every RLC Residences development,” Yap shares further.

For Heart, the partnership is something very close to her passions.

“This is something I am really excited about. For those who know me, I have always loved the concept of beautifying spaces and nooks at home. With RLC Residences, I hope to bring that to life,” Heart shares.

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From left: Gigi Santiago (Senior AVP for Alternative Productions, GMA Network), Heart Evangelista, Frederick Go (President and CEO, Robinsons Land Corporation), and Arch. Henry Yap (SVP and Business Unit General Manager, RLC Residences)

But more than the concept of designing spaces, Heart hopes to inspire people to work hard for their dream home, as she believes that, “our country (and the world) has been through a lot this year, and home has a renewed meaning. It has become a symbol of strength and our safe haven. I hope that I can convince people that investing in a home such as RLC Residences is the most beautiful gift they can give to their families if not for themselves.”

As RLC Residences’ brand ambassadress, Heart will appear in an ad campaign slated for release early next year. This campaign will showcase RLC Residences’ innovative product offerings in the residential property scene. Part of the partnership also includes Heart engaging with designers and collaborating with a number of influencers in unique activities that will convey the brand’s new identity at the same time showcasing her talent and stand-out personality.

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