GMA Network executives Regie Bautista and Eduardo Garcia are tapped anew to judge in the Promax Awards: Global Excellence 2020 – the world’s top prize for outstanding achievement in entertainment marketing and design.
Bautista, Senior Vice President for Corporate Strategic Planning and Business Development, Concurrent Chief Risk Officer and Head of Program Support, and Garcia, Assistant Vice President and Head of Creative Services, are part of an exclusive group composed of the most accomplished group of professionals tasked to recognize the finest work in television and promotion marketing worldwide. Bautista and Garcia have been part of the esteemed jury since 2015.
Bautista oversees GMA’s corporate strategic planning as well as the multi-platform marketing promotions, creative services, media and on-air continuity, and digital media divisions. Under her leadership, the network’s Program Support Department has garnered multiple recognitions from local and international award-giving bodies. She recently led the successful development and market launch of GMA Affordabox, and has also instituted the network’s sustainability reporting and successfully registered GMA Network as the first media and broadcast company in the Philippines to sign with the United Nations (UN) Global Compact.
Garcia, on the other hand, leads the GMA’s division in charge of the conceptualization and creative execution of integrated promotional campaigns for GMA and its platforms, channels, and programs. He leads an award-winning team of creative professionals and specialists who are tasked to develop and execute promo campaigns and content marketing materials for the Philippine media giant.
The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, it recognizes the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.