While most companies are cutting their budget due to the pandemic, singer and occasional actress Jessa Zaragoza, who is known for her Phenomenal Diva moniker, was still able to score an endorsement deal with a leading wellness and beauty brand.
The 41-year-old jukebox star, who popularized the songs “Bakit Pa?,” “Ibigay Mo Na,” and “Di Ba’t Ikaw,” now joins Beautéderm Corporation’s stellar line-up of celebrity ambassadors that includes Marian Rivera, Sylvia Sanchez, Lorna Tolentino, Arjo Atayde, Carlo Aquino, and Darren Espanto, to name a few.
“It’s a no-brainer, I’d really wanted to be associated with a name that’s known for its quality, a brand that we can trust. I had been using the product for more than two years before I became part of its family,” Jessa told Manila Standard in an interview streamed live on Beautederm’s Facebook page on Saturday.
In her late 30s, Jessa was looking for a quality line of products that she could trust in maintaining the youthful glow of her skin as she was about to reach her 40s when she first got acquainted with Beautéderm through the passionate testimonies of several friends from the business.
“I’ve been hearing so many wonderful stories about Beautéderm so I started to purchase its famous skin set. I wanted to try the product out and I started noticing positive results as the days went by and I fell in love with Beautéderm. I recommend the brand to every working mom in her 40s,” Jessa shared.
“We may be busy working and taking care of our families but it is also very important to take care of ourselves and use products that we can really trust,” she added.
She believes in the brand so much that Jessa has been promoting Beautéderm on her social media platforms until she became friends with the company’s president and CEO, Rhea Anicoche-Tan.
“I started out as a radio DJ right after college and Jessa was one of the most popular OPM artists back then. I have always been a fan of hers and I was delighted to connect with her especially when I learned that she is a loyal Beautéderm user and I am so happy that she is now part of the family,” Anicoche-Tan said.
For more updates and information about Jessa Zaragoza and Beautéderm, follow @beautédermcorporation on Instagram, like Beautéderm on Facebook, and subscribe to Beautéderm TV on YouTube.