James Arthur announces ‘Safe Inside’ campaign

English singer and songwriter James Arthur has launched his “Safe Inside” campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal.

James Arthur announces ‘Safe Inside’ campaign
English singer and songwriter James Arthur
The campaign, which encourages people to stay home and stay safe during this global health crisis, includes specially recorded music, new videos, and newly created merchandise. All profits from James Arthur and his record label going directly to the NHS Charities Together and SANE. 

"I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay ‘Safe Inside’ and help save lives,” the 32-year-old artist says. 

The campaign is focused around a newly recorded acoustic version of his 2016 single “Safe Inside,” from his No.1 album Back From the Edge. This acoustic version was recorded and produced by James in his home studio during the quarantine and is now available for streaming and download.

In addition, to help raise funds, James has created a special “Safe Inside” hoodie that is now available for purchase.

For full details on the campaign, visit the new “Safe Inside” landing page with information on both charities, new videos, links to buy clothing, and more. Head to for full details.

Topics: James Arthur , “Safe Inside” campaign , mental health , SANE ,  NHS Charities Together COVID-19 Urgent Appeal
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