Koomi welcomes actor Joshua Garcia, one of the biggest stars of his generation, as its new celebrity endorser in time for the opening of its 100th store located at SM Mall of Asia Square.
Visum Ventures CEO Mike Hilton says that Joshua best personifies the Koomi brand. “He is a young, fun, chill guy who likes to stay fit and active but has the need to indulge during his downtime, and prefer healthy food choices.”
Joshua, who co-stars in the new adaptation of the popular Darna television series, has captured the hearts of the public with his endearing roles onscreen. He rose to prominence for his critically-acclaimed performance in the 2016 Metro Manila Film Festival top-grosser Vince and Kath and James, and in the primetime series The Good Son. He has starred in various TV series such as Nasaan Ka Nang Kailangan Kita (2015), The Greatest Love (2016), Ngayon At Kailanman (2018), and The Killer Bride (2019).
The flagship brand of Visum Ventures Group, Koomi has taken the country by storm since opening its first store in 2019. The now widely-popular brand has branches all over the country, fast expanding in major cities and provinces nationwide. Its 100th store is located at the SM Mall of Asia Square.
“This is just the beginning of exciting things to come for Koomi and the Visum Ventures Group. Plans are afoot for more Koomi stores, as well as new and exciting brands. We will continue to provide fresh concepts to show that healthy need not be bland. In fact, they can be very delicious and flavorful,“ Hilton says.
The healthy Koomi lifestyle, with natural drinking yoghurt that’s deliciously guilt-free, was brought to the Philippines from Sydney, Australia by Visum Ventures Group. It has gained an ardent following of Koomikadas who are fun, creative, cheerful, engaging, and enjoy refreshing drinks, cakes, and frozen yogurt now available in 100 stores nationwide.