A true embodiment of hashtag “goals” in both her personal and professional life, Marian Rivera knows the importance of keeping her tresses presentable, which is why she’s the new face Fresh Hairlab by FRESH Philippines.
As a veteran in the entertainment industry, she learned that her hair also plays a crucial role in booking endorsements.
“I’m able to secure projects and good roles, including product endorsements, because of my hair. Dapat maganda ang buhok mo, tapos maayos ka tingnan sa mga photoshoot,” she explains.
The screen star takes care of her hair for herself because it impacts her well-being. She admitted that “Nakakadagdag ng self-confidence when you know that you look good. Lalo na bilang babae, yung buhok, para mo na siyang crowning glory, sabi nga nila.”
Marian knows that the demands of her job, especially photoshoots and endorsements, could stress her hair.
“My hair gets chemically-treated, colored, permed, relaxed, rebond, blow-dry, kung ano ano na,” she shared.
What made her say yes to becoming an ambassador for Fresh Hairlab?
The actress said that by partnering with Fresh Hairlab seemed the most obvious solution, especially when she heard of its campaign Skin Care is Hair Care.
“Bakit mga skincare ingredients yung nabibida ninyo tapos shampoo and conditioner? Then na-realize ko, oo nga ‘no. Yung scalp mo ay skin. So kapag naglalagay ka ng shampoo, diba from the scalp naman, so skin care is hair care pala talaga.”
Marian was an obvious choice to be the brand ambassador for Fresh Hairlab. The skincare brand was searching for someone who knows the importance of self-care in spite of the demands of a personal and professional life.
“Marian’s different roles and hair transformations from all her television appearances and roles have proven her skills and confidence in all aspects of her life,” said Melody Chung, Vice President for Sales and Marketing, FRESH Philippines. “We wanted an endorser that represents what it means to be confident, strong, smart, and beautiful. Marian carries all these qualities and more, which is why we found her fit to be the new face of our hair care line.”
FRESH Philippines is a Filipino brand that offers Korean-value skin and personal care products that are affordable and high quality. It promotes a home-use concept with beliefs centered on the fact that looking your best is achievable without spending on high-value treatments.