Kapuso actor and The Gift lead star Alden Richards delighted fans and unit buyers in his home province as he hosted the grand launch PHirst Park Homes Calamba, Laguna on Nov. 23.
Apart from being the event’s master of ceremonies, the 27-year-old TV actor also performed a medley of OPM songs enlivening the entire program.
PHirst Park Homes, Inc. (PPHI), the fastest-growing affordable housing firm in the Philippines, is expanding its presence in Calabarzon with the launch of PHirst Park Homes Calamba, Laguna.
The Calamba project unveiled the initial nine-hectare property with 891 units and a projected total sales value of P1.5 billion. This new PHirst Park Homes community is a follow up to the success of the company’s first four developments in Tanza, Cavite; Lipa, Batangas; San Pablo, Laguna; and Pandi, Bulacan, which collectively sold 4,630 homes valued at P7.7 billion as of October 2019.
With the addition of the Calamba project, the PPHI portfolio now covers a total of 91 hectares and 8,799 units valued at P14.4 billion.
“The Calamba project is our fourth residential community in Calabarzon and the second project in Laguna under the PHirst Park Homes brand. This is also the fifth of 15 masterplanned communities that we are rolling out as part of our business plan to launch 33,000 homes by 2023 and help address the country’s housing backlog,” said PPHI President Ricky Celis.
The gated residential community is strategically located near commercial centers, churches, hospitals, schools, tourist spots, and major transport hubs. It is also 1.5 hours away from Metro Manila using either Mayapa or Batino exits in South Luzon Expressway.
The project bears the signature 4Cs of the PHirst Park Homes brand: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities including an outdoor cinema, Connected living through WiFi zones and a shuttle service, and a Convenient and simplified selling and buying experience.
PHirst units start at 40 square meters for P1.3 million (Calista Mid and Calista End with 44 sqm and 60.5sqm lot areas, respectively), while a combined unit is at 80 square meters (Calista Duo with 121sqm lot area). A single-attached unit is at 54 sqm (Unna). All units are expandable on the second floor.
Amenities at the PHirst Park Homes Calamba promote health and wellness with bike lanes, jogging paths as well as activity nodes with the Lil Wum Climber, Butterfly Net, Adult Fitness Station, Monkey Bars, Chinning Bars, Foot Reflexology, and Basketball Court. This is in addition to the community clubhouse with a main pool, kiddie pool, shower room, and parking area.
After Calamba, the company is gearing up for an initial 13-hectare development in Nasugbu, Batangas with 1,021 units, expected to be ready within December 2019. PPHI is set to launch more communities in North and South Luzon.