As part of Aéropostale’s relaunch, the brand made a buzz around BGC by commencing with a Scavenger Hunt.
In the Scavenger Hunt, five teams of five were tasked to go around BGC to do different missions. The different teams consisted of DJs, volleyball players, young celebrities, and content creators. These players are the epitome of Aéropostale’s market – they brim with youthful ideas, they are connected and involved, and they know how to live life imaginatively and responsibly.
To name a few exciting activities, the guys and girls of Aéropostale tested their accuracy at iDarts, got real low in skirts with a game of limbo, and got tangled in a game of Twister as well.
The hunt capped off at Brick and Mortar where the awarding took place. The winners, the DJs team, won a 3-day-2-night all-expense paid getaway trip in one of the beaches in the Philippines. As part of the celebration, Aéropostale also held a giveaway contest in which 25 lucky participants won one Aero outfit each.
Aéropostale opened the campaign by having a Scavenger Hunt as it does not only bring out the brand’s fun, lively and vibrant personality but to also launch the brand new mission ofAéropostale – to discover the world and share about it.
On Sept. 10, Aéropostale reopened its doors to the public at SM City North Edsa. Be sure to look out for the brand new fashion choice of the youth. Lots of exciting fashion trends and cool surprises are in store for those who do.