By Darwin Pesco
Raymond Gutierrez, Solenn Heussaff and Nico Bolzico are the life partners in promoting healthy and financially secured life for Filipinos through a new insurance package.
The inspirational celebrities showed up in the launch of the “Active Joint Critical Protect”, which was unveiled with an entertaining aura at the Century City Mall in Makati.
Philam Life, the country’s premier life insurance company, chose the three as the brand ambassadors for being an inspiration and being in line with the program’s main principle – living healthy.
With Raymond’s “fitspiring” story and Solenn and Nico’s health goals, the company is confident choosing them as the face of the well-meaning campaign.
Asked whom they need to take care of, Raymond without a doubt chose his twin brother, Richard.
“We were born together, we grew up together, it would be nice to grow old together,” he said.
Solenn prioritizes her mother as she emphasized the Filipino tradition of loving the elderlies, while for Nico, with his humor-filled causerie, it is his wife.
Another highlight was the company’s AVP featuring Raymond, which shows the result of his optimism and being motivated to achieve his health goal.
Active Joint Critical Project is a 2-in-1 health and life insurance, which allows people to jointly safeguard themselves and a loved one – whether spouse, parent, sibling or child – against critical illnesses such as heart diseases, stroke, and cancer or untoward events.
Incentives are the salient feature of the new program. People can get rewards by simply knowing the state of their health.
As the first innovative product yet and first in the market, the product brings protection to the twin concern of health and protection.
“Philam Life as a company made a commitment that we will focus on protection,” Philam Life Chief Marketing Officer Leo Tan said.
With 90 percent of Filipinos concern about the expense of getting sick, people being physically, mentally, and financially well is the vow of the insurance.
Tan added, “We at Philam Life always put our customers first and strive to innovate with products that address their needs. With a product that jointly addresses the twin concern of health and protection, we are empowering Filipinos to feel secure about their and their loved ones’ future, helping them love worry-free and healthier, longer and better lives.”
Philam Life aims to close the gap with the live better campaign and through the product, Filipinos can protect themselves and their loved ones at the same time.
Protection equals life insurance is the equation of the company.
To find out more about Joint Critical Protect, visit Philam Life’s website at philamlife.com, Facebook page, or contact them through email at philamlife@aia.com.