Kylie Padilla: The controversial switcher

As expected, the media swarmed Kylie Padilla at the Watsons event recently, but surprisingly she was ready and willing to answer all the questions thrown at her by reporters eager to get the latest about her pregnancy.

Kylie was introduced as the newest addition to the Watsons family and was welcomed by fellow celebrity endorsers Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Lorna Tolentino, and Edu Manzano.

It was her first time to face the media since confirming her pregnancy in the news and many thought she would try to avoid answering questions, specially those related to Aljur Abrenica. Instead she excitedly shared her feelings about becoming a mom, how Aljur has changed and how she wanted to have a baby since she was 17.

“Ewan ko, lumabas iyong pagka-gusto kong maging nanay when I was 17 pa lang. Gusto ko kasi kasabay ko iyong bata lumaki,” Kylie told reporters.

Kylie was not showing much even though she’s already five months along the way and she’s healthy and enjoys eating cheese, pizza and pasta.

“I feel like I’m alive again kasi ang tagal kong nag-diet. Feeling ko buhay na ako ulit,” she said.

Kylie said although she’s quite excited and looking forward to finally meeting her baby she also feels nervous about giving birth and of what lies ahead.

“Nandoon pa din yung kaba kasi iisipin mo na yung lahat, dahil hindi na lang sarili mo ang iisipin mo, may bata na. I’m scared and I feel na it’s normal for a mom to fear childbirth,” she said. “And I’m already deciding on what type of birth I want.”

Kylie adds she has been asking a lot of people for their advice as she wants to enjoy a happy and healthy pregnancy.

“Ayoko masyadong mag-expect kasi ang dami kong naririnig and ang dami kong nilapitan, iba-iba (ang sinabi nila). Yung moment na lang talaga na inaabangan ko eh yung first kick. Gumagalaw na siya but hindi ko pa nakikita sa tiyan ko yung changes talaga.”

Asked what she did when she first found out she was pregnant, Kylie said it was her mother, Liezl Sicangco whom she first informed of the good news. Kylie said they made sure to inform his father, actor Robin Padilla, about the pregnancy before it gets to the media.

Expectant mother Kylie Padilla is welcomed as one of Watsons celebrity ambassadors
“ I told him, ‘Pa, I’m pregnant.’ Ayaw naman namin na maunahan kami. I don’t think that’s respectful na sa iba pa nya malalaman.  Sabi niya lang na, ‘Alagaan mo ang apo ko”.

As for her fiancé Aljur, Kylie proudly shared that she saw positive changes in him since he learned he was going to be a father.

“Sobrang cute niya kasi he’s really making an effort. Nakikita ko na yung pagiging father and hindi lang yung lover and for a woman to see that in their partner, nakaka-in love.”

As for her newest endorsement, Kylie said she was so happy to be part of the Watsons family.

 “When I found out that I was considered for Watsons, kinilig ako. That was my first reaction. Whenever I go shopping with my siblings, we go to Watsons. Every Sunday, we would have a little pampering session. We treat our hair, do facials. They’re so welcoming and I’m happy to work with them.”

Switch and Save

Just like its newest endorser, Watsons has been getting a lot of attention for its numerous activation and campaigns, starting the year with the Big White Blowout, and the recent Make Your Summer, Watsons furthers the Switch and Save campaign—which began in 2012. 

Gathering their six celebrity endorsers (Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano), Watsons put them all to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none! Not even our discerning endorsers could tell the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80 percent. All these were captured in the fun new Watsons TVC.

 “The Switch & Save campaign began as a sort of an educational effort to show smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do was shift from the leading brand to the Watsons brand,” shared Watsons Marketing Director Viki Encarnacion.

The simple idea proved to be a smashing success and soon Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. With such great momentum behind the movement, they decided to expand the campaign to the pharmacy. Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.

The success of the campaign is quite evident, and you can find a Watsons label products in every Filipino home or even in offices and restaurants such as tissues or handsoap.

 “Personal Care items such as hand soap, shampoo, lotions and toiletries continue to be the top sellers, adds Karen Fabres, Watsons Group Marketing manager.

Fabres added that this year they are looking to expand into more product categories such as sports drinks, and further introduce more personal care brands like Target Pro. 

 “The good thing about Watsons is that we are all over Asia so we can pick up growing trends and quickly bring it to the Philippines, added Encarnacion. “We know that our customers are early adapters who are eager to know what’s new and try it out so they can be sure that Watsons will always try to be the first to have it in the market.”

Topics: Kylie Padilla , Watsons , Aljur Abrenica , Switch and Save campaign
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