Actor Rabin Angeles has added a new milestone to his rising showbiz career after being named the first Filipino endorser of a well-known Japanese restaurant chain in the country.
The 21-year-old, best known for his roles in the hit TV adaptations of Wattpad bestsellers Ang Mutya ng Section E and Seducing Drake Palma, was officially launched as the face of Botejyu Philippines’ newest campaign during the #RabinLovesRamen event held on June 17 at the SM City Manila Event Center.
For Angeles, the endorsement is more than just another gig. Speaking at the launch, he recalled being a fan of the brand long before stepping into the spotlight.
“I was only 17 when I became a big fan of their ramen. I used to go to their SM Clark branch all the time,” he said.
The actor shared that he was caught off guard when he saw himself featured on a signboard at one of the branches
“I was just passing by, then I saw myself. Even now, it still doesn’t feel real,” he said, laughing. “It’s fun, but also a little surreal.”
The campaign leans on Angeles’ down-to-earth appeal and his connection with younger audiences.
While he’s often seen in polished roles on screen, here he’s simply a guy who loves ramen—a quality that made him a natural fit.
Director and campaign creative Paul Basinillo said the decision to have a celebrity endorser came after nearly a decade of staying away from that route.
“This is the first time we’ve done something like this in the last 10 years,” he said. “We felt Rabin was the right choice—sincere, humble, and someone who connects with people.”
Angeles, who hails from Pampanga, has steadily gained attention for both his acting and off-screen charm. “I really didn’t expect this,” he said. “That’s why I’m so thankful. It’s truly an honor.”