GMA Integrated Newsfeed, the digital news program of GMA Network’s Digital Strategy and Innovation Lab, recorded over 322 million combined views on Facebook and YouTube from January to April 2025, according to the network.
The mobile-focused program gained traction with short-form news content, with more than 20 videos reaching over one million views each on Facebook within a two-week span in April. Among the most-watched clips were stories about two dogs that assisted a companion, a child who left graduation early, and a man searching for his mother.
On YouTube, GMA Integrated Newsfeed also posted its strongest performance this year, with several videos surpassing 100,000 views. The program additionally reported 209.6 million total views on TikTok during the same four-month period.
Bernice Sibucao, senior manager and deputy head of the Digital Strategy and Innovation Lab, said the program’s growth highlights how GMA has responded to shifting viewing habits.
“GMA Integrated Newsfeed has come a long way, from a TV-style newscast that struggled online to now being our top-performing digital exclusive,” Sibucao said. “Its success shows how GMA Integrated News has listened to our audience and adapted, creating content that fits their habits: quick, mobile-first, and engaging.”
Originally launched in 2020 as a rebrand of GMA Newsfeed, the program has since generated more than 2 billion views across GMA’s digital platforms, according to the network.