When a retail brand’s YouTube channel starts producing some of the most daring, emotionally layered series in local digital media, it’s time to pay attention.
Si Sol at si Luna, the latest offering from the Puregold Channel, shows that cinematic storytelling is no longer confined to cinema screens or streaming giants.
Directed by Dolly Dulu—known for The Boy Foretold by the Stars—the series was originally meant to compete in the 2025 Puregold CinePanalo Film Festival. It didn’t make the final cut. But rather than fading into a forgotten shortlist, the project found a second life, not as a one-off indie film but as a serialized digital drama.
That decision says something important about the direction of Philippine content today: great stories will find their way, especially when platforms are willing to bet on substance.
in ‘Si Sol at Si Luna’
In the series, Zaijian Jaranilla and Jane Oineza, both former child actors, take on their most mature roles to date. The story follows a young film student and an older woman nursing heartbreak as they form an unexpected connection. In less skilled hands, the setup might feel cliché. But under Dulu’s direction, it opens up to something more layered—an exploration of grief, attraction, and the weight of time.
The trailer alone offers visuals that feel more like cinema than social media content, with a color palette and framing that underscore Dulu’s auteur sensibilities. It’s also a reminder that YouTube is not just for vlogs and virality. When a free platform starts carrying emotional arcs with this kind of gravity, we begin to see its potential as a vehicle for art.
There’s also something refreshing about the way the series came to be—not through commercial mandates or conventional production houses, but through a festival pitch that turned into an unexpected passion project. In an industry often driven by metrics and formulas, that kind of creative risk feels rare and necessary.
Puregold, often seen as a supermarket brand, is quietly carving a name for itself in entertainment. Following titles like My Plantito and 52 Weeks, Si Sol at si Luna opens a new chapter—one that embraces bigger emotional risks and explores more layered themes.
Si Sol at si Luna premieres May 31 on YouTube. It won’t cost anything to watch. But if the early buzz is any indication, Si Sol at si Luna might just be one of the most interesting content we stream this year on the popular video-sharing site.