In today’s dating scene, relationships fizzle out fast—breakups go viral and memes make heartbreak a spectacle. But, deep down, people still long for a love that stands the test of time.
This Valentine’s season, McDonald’s once again tugs at the heartstrings of Filipinos with its latest film, #ForeverDate, celebrating love’s quiet strength in life’s fragile moments.
The film, featuring veteran actors Eva Darren and Leo Rialp, tells the story of a couple whose love has remained steadfast through the years, with McDonald’s serving as a silent witness to their treasured moments.
Directed by Joel Limchoc of Film Pabrika and conceptualized by Leo Manila, the narrative follows a devoted husband patiently waiting for his wife to get ready for their date. In a quiet but deeply moving moment, he gently draws her eyebrows when her trembling hands can no longer do so. The film ends with the couple sitting together on a park bench, sharing their favorite McDonald’s Fries.
“In a time when social media is filled with stories of fleeting love and viral breakups, it’s good to be reminded that such love exists,” said Ada Lazaro, chief marketing officer of McDonald’s Philippines. “We hope this feel-good film fills our timelines with more heartwarming stories about true love.”
The new campaign includes exclusive #ForeverDate P88 McCafé deals available on the McDonald’s App until Feb. 16.