Controversial content creator Rendon Labador described social media personalities as “the new celebrities.” He said that their growing role online has shaped today’s media landscape.
“Influencers are the new celebrities. That’s the reality now,” Labador told Manila Standard Entertainment during the launch of Geng Geng Network.
He shared the platform’s focus on relatable and realistic content.
“What sets D8TV apart is that we bring the reality of people’s lives to television. Mainstream media often brings false hope to our less fortunate countrymen,” Labador said in the vernacular.
“We’re visible on social media, and our followers can relate to us. That’s D8TV’s strength—showing ordinary Filipinos’ real lives and experiences while aiming to create a positive impact,” he added.
Led by Boss Toyo, the Geng Geng Network features a roster of popular content creators, including Ava Mendez, Whamos Cruz, the Tukomi Brothers, Kiko Matos, and Lai Austria.
“We content creators built Geng Geng Network,” Boss Toyo said. “It’s been in the works since last year, but it has now materialized thanks to D8TV.”
The network offers a full slate of programs from 6:00 a.m. to 10:00 p.m., with contributions from various influencers. Boss Toyo said slots are still available for daily and weekly shows, with details to be announced soon for interested collaborators.
Asked why they chose to air on traditional free TV while mainstream media is shifting online, Boss Toyo said they wanted to reach viewers without internet access.
“Not everyone has internet, especially those in the provinces. Satellite TV can reach up to 50 million viewers without needing an internet connection. It allows us to showcase the programs we’ve worked hard to create,” he explained.
The network is currently airing shows like Bigayan na with Boss Toyo and Pinoy Pawn Stars. A lineup of upcoming shows includes OFW Diaries, Remember Me, I Heart You, MBL (Motivated Billiard League), Moto Vated, Geng Geng News, Zypher Philippines, Food Vlog, Mommy Gangster, Real Talk, Bini Rosa, and What’s Up Klasmeyts.
Geng Geng Network is now broadcasting on D8TV Channel 31, aiming to combine the strengths of social media and television for a diverse audience.