British singer-songwriter Rita Ora has released a brand new single “Don’t Think Twice.” The release comes hot on the heels of her surprise appearance on stage with Fatboy Slim at Glastonbury and ahead of her performance at Pride Festival on July 1 in London.
Co-written by Rita and produced by Oak Felder, “Don’t Think Twice” follows the release of singles “You Only Love Me” and “Praising You” featuring Fatboy Slim, which have accumulated over 80 million global streams to date.
Inspired by Rita’s own experiences, it is an infectious, upbeat floor filler infusing carpe diem spirit with the beginning moments of a relationship.
Rita says: “Don’t Think Twice is about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”
The accompanying video, directed by Academy Award winner Taika Waititi, was shot in New Zealand. Laced with imagery and symbolism which evoke feelings associated with dreams, nightmares, and the spirit world, it sees Rita channeling Katherine from Wuthering Heights while trapped in a ghostly forest within a dystopian world.
“Don’t Think Twice” is the third single to be released from Ora’s You & I – her first album release since inking a partnership with BMG, which will see her own all her future master recordings and enjoy artistic control in a way that she hasn’t had previously.
Out on July 14, You & I proves to be Ora’s most diaristic project yet. Working with executive producer Oak Felder (Ariana Grande, Nicki Minaj, Alicia Keys, Usher), Rita has created an album conceptually threaded together to signify the different chapters of her relationships with those she loves.
