Filipino singer-songwriter and producer Zack Tabudlo took over Viber’s Backstage Pass Channel just in time for the launch of his anticipated sophomore album, ZCK: FOR LL, on Valentine’s Day.
Backstage Pass, with now over 1.2 million subscribers, is a space where artists like Zack and their fans can have a good chat. It gives music enthusiasts access to never-before-seen photos, videos, and other content that’ll allow them to get to know their favorite stars better. It’s where fans can ask their ults questions and get messages straight from them, too.
As part of the takeover, fans of the 2021 hit song “Binibini,” fans not only exchanged messages with him, but they also got to enjoy an exclusive sticker pack and custom Viber Lens. The musician also held a group video call event with his fans through Backstage Pass.
Zack is one of the top artists of UMG Philippines that serves as a regional branch of multinational music corporation, Universal Music Group (UMG). At only 21, he has been crowned as the most streamed local artist in the Philippines on Spotify with 7.5 million monthly listeners and the third overall, trailing behind global pop behemoths Taylor Swift and BTS.
Known for his melancholic songs and tunes about falling in and out of love, Zack got his big exposure as a contestant in the first season of The Voice Kids when he was 12. While he didn’t make it to the finals, he still pursued music and started a solo career in 2018, eventually signing with UMG to release his debut album, Episode, in 2021. His hits include “Nangangamba,” “Habang Buhay,” “Asan Ka Na Ba,” and “Pano.”
ZCK: FOR LL marks a new era for Zack, offering music that fans haven’t heard from before. Fashioned with 70s soul, R&B, funk, and a bit of pop, the 10-track album serves as an ode to the artists he grew up listening to. As a writer and producer who has poured his heart and soul into each track, Zack hopes that his new sound will get listeners dancing and grooving.
“I’m happy to connect with my fans in new ways through Viber’s Backstage Pass, especially now that I have released my second album,” says Zack. “The fans have been part of my journey as an artist so it’s great to keep this connection going. Thankful to Viber for making this happen.”
“Viber has always been rooted in connecting people. Backstage Pass is a channel created specifically for our music-loving Viber users,” adds David Tse, Senior Director APAC at Rakuten Viber. “We’re excited to have Zack Tabudlo on board. As one of the brightest stars of Filipino music today, we know that he has been a favorite among Viber users. We’re glad that we’re able to provide a platform where the artist and his fans can deepen their connection and create fun memories together.”
Get all the updates about Zack and his new album drop, by subscribing to Backstage Pass Channel.