For its 10th anniversary celebration, Lazada Philippines brought the futuristic wonderland Lazada City to life for the mega countdown celebration that took place on March 26 and was broadcast live on LazLive, GMA Network, GTV, as well as Lazada’s official TikTok, Facebook, Twitter, and YouTube accounts.
The eCommerce platform transported viewers to the vibrant, fun-filled retail wonderland where patrons were able to get the best deals and won as much as P18-million worth of prizes and surprises. They were also treated to exciting performances from Alden Richards, Bea Alonzo, SB19, together with Kapuso’s brightest stars with acts by Julie Anne San Jose, Christian Bautista, Barbie Forteza, and more.
Lazada aims to continually innovate on its digital platforms to bring creative digital experiences to its users. According to Lazada Philippines chief executive officer, Ray Alimurung, “As we celebrate our Epic 10th Birthday, we’re proud to see this massive growth in Lazada users, a reflection of the trust we’ve built with consumers and sellers. Across the years, Lazada has pioneered many innovations that have transformed the online shopping experience for Filipino consumers including exciting Shoppertainment features such as livestream and gaming.”
Bringing the virtual Lazada City to life for the first time ever, Lazada gave viewers an inside look at how it brings the highly-anticipated Super Party to its users from all over the Philippines.
“The concept for Lazada City began with the idea of a community enabled by the ease and convenience of technology,” explains Mr. Alimurung. “The Super Party Train at the center of Lazada City symbolizes the power of eCommerce and the ease and convenience it brings to people, making it an integral part of Filipinos’ everyday lives.”
Meanwhile, multimedia star and Lazada brand ambassador Alden Richards said “It’s one of the biggest I’ve experienced since I became part of Lazada. I’m very happy and honored to be one of the hosts for this event, [and] for giving out huge prizes.”
“And the performances are way beyond what I’ve expected!” he added.
LazMall brand ambassador and Kapuso star, Bea Alonzo feels grateful to be part of this milestone with Lazada.
“It’s been so much fun and it truly is an epic Super Show. I’m so happy to be here.”