New programs and initiatives on Star World

Asia’s most beloved general entertainment channel StarWorld celebrated its newest programs and initiatives with a huge party at the Valkyrie Nightclub in Bonifacio Global City on Oct. 11. 

StarWorld has invited the country’s biggest celebrities, members of the press, and esteemed industry partners to attend this glitzy event and be introduced to the channel’s most exciting properties.

Leading StarWorld’s excellent programming that includes premium dramas, comedies and reality shows is the channel’s newly launched wedding show She Said Yes!, which reveals the magic behind some of the Philippines’ most beautiful ceremonies. The Voice Season 11 is another new addition to StarWorld that has had huge audiences tuning in due to the powerhouse duo of new judges—Miley Cyrus and Alicia Keys—that inject the show with a refreshing feminine energy.

The channel has also kept in touch with the digital world by featuring on-air capsules hosted by the country’s top social media influencers, such as Ingrid Chua of The Bag Hag Diaries and Erwan Heussaff in The Fat Kid Inside. Another show that StarWorld will be producing soon is called Taste Travels featuring Cher Tiu. Starworld also launched its newest online lifestyle platform called The Girl On TV, which aims to offer the most entertaining and relevant content to its target audience of strong, adventurous and stylish women all in one home.

Charo Espedido, director and head of Marketing and Programming at FOX Networks Group Philippines, said, “This event serves as a celebration of the successes of StarWorld. With our strong line-up of new programs and new initiatives to connect with our audiences on a digital platform, we are staying true to the claim that we are trendsetters within and outside pay TV. Our goal is to better reach our viewers with great content, and by so doing maintain our market leader status in the Philippines. We feel wonderful about sharing our successes with our industry partners, talents and the press.”