Jollibee, the country’s no.1 fast food brand, recently launched another flavor innovation to their snack offerings: the Jolly Crispy Fries, now with Savory BBQ flavor. The digital campaign is led by the newest member of the Jollibee family, actress-host Jasmine Curtis-Smith.
Made with 100 percent real potatoes and sprinkled with a special blend of flavorings, the Savory BBQ fries pack a thrilling intensity with every bite. Perfect for pairing with other Jollibee treats or enjoyed on its own, the Jolly Crispy Savory BBQ Fries offer a zesty combination of sweet smoky, with a spicy kick for a true “flavorventure,” only from the country’s number one fast food brand.
“One of Jollibee’s missions is to find new flavors to thrill modern Filipino palates,” said Francis E. Flores, Jollibee Global chief marketing officer and Philippine head of marketing. “The new Jolly Crispy Savory BBQ Fries is definitely the ideal snack and meal complement for foodies and adventurers who are always looking for new discoveries, activities, and flavors to share during bonding moments with their families and friends.”
“I’m ecstatic and over the moon,” gushed the 22-year-old Jasmine. “Six years into my career and my dream of working with Jollibee finally happened. Everyone loves the brand and to be the face of something that I genuinely and naturally love makes me feel very thankful.”
The Filipino-Australian actress has a truly Pinoy palate, with an innate fondness for Jollibee. “We’ve always been a family that loves Jollibee,” she related. “My mom gave me a Jolly Kids Party, and even when we were living in Australia we craved for Jollibee, and there were no branches there yet.”
“So when we were in the States, pinuntahan pa rin namin ‘yung Jollibee sa Los Angeles kahit na I was moving to the Philippines,” said Jasmine. “It’s like a landmark that you have to visit, especially if you’re Filipino.”
Jasmine is joining DJ and TV host Nikko Ramos, as well as YouTube vloggers Wil Dasovich and Janina Vela as key influencers for the Jolly Crispy Flavored Fries campaign. Dasovich and Vela led the product’s launch campaign in April 2016.
As one of the first few who tried the Savory BBQ fries ahead of the entire nation, the actress is excited for her family, friends, and fans to spice up their meals and merienda with the new product. “I’m always looking for something savory to eat,” admitted Jasmine. “These fries hit the right spots. I always look for the taste in food e, and how good it feels when I eat it!”
“The Jolly #FriendsFries represent the quintessential Pinoy barkada that loves to explore new things together,” added Flores. “They also love exciting new flavors that complement their super-fun personalities!”