ABS-CBN Corporation and its subsidiary Sky Cable Corporation carried the flag for the Philippines at the recent SPARK Awards for media excellence 2016 in Singapore, collecting a total of six awards – the most among Filipino media companies – and even contended for the biggest prize of the year.
ABS-CBN won a gold for “Best Use of Branded Content by Media Owner” for its breakthrough series Single/Single (Season 1), a co-production of PhilStar TV and ABS-CBN cable channel Cinema One.
The company’s partnership with Twitter (Twitter Amplify Pioneering Social Media Innovation), meanwhile, won the gold as “Best Media Solution” in the Social Media category. ABS-CBN, the country’s broadcast pioneer that is now rapidly transitioning into an agile digital company, also won a silver for “Best Media Solution – Integrated Media for its “ABS-CBN TVplus 1999 Todo Saya Presyo Promo.”
Dubbed the “Happiest Price Offer,” it enabled more Filipinos to enjoy a richer viewing experience through digital terrestrial TV technology with the “mahiwagang black box, offered at a more affordable price.
The network was also honored with a silver award for “Best Acquisition Team” for its YouTube Monetization Strategy, while Sky bagged a silver for “Best Corporate Branding by a Media Owner” for its me&mySKY campaign.
ABS-CBN currently has two of the Top 3 most subscribed and most viewed YouTube channels in the country (ABS-CBN Entertainment and ABS-CBN News). SKYcable, meanwhile, continues to expand its digital offerings, giving its subscribers more power to access their favorite cable shows and other premium content.
Completing the haul is ABS-CBN’s bronze award for “Best Media Solution – Experiential” for the microsite OTWOLISTA.com, the country’s first after show companion that extended people s experience of hit teleserye “On The Wings of Love” from television to online.
Apart from these awards, SKYcable was also nominated for “Best Event by a Media Owner” for its 25th anniversary celebration SKY Alive!, the country’s first experiential cable fair. With two gold awards, three silver awards, and a bronze award, the Philippines’ leading media and entertainment company almost notched the top title, landing a close second to BBC Global News in the prestigious award-giving body that celebrates the best media solutions, products, and services from media owners, publishers, and technology companies in Southeast Asia, South Asia, Australia, and New Zealand. It was able to achieve this feat in the inaugural Spark Awards two years ago, when it was given the Gold Award in the “Best in Show” category.