The summer afternoon temperatures soared and dipped as Sarah Geronimo, Elmo Magalona, and JK Labajo treated a large crowd to sizzling song and dance numbers last week, as part of Jollibee’s Isang Number Para sa Pinas mall show, held at the SM Mall Of Asia’s Concert Hall, celebrating the launch of the fast-food chain’s unified number for a nationwide audience, #8-7000.
The event, hosted by sportscaster Rizza Diaz, kicked off with a performance from JK Labajo, of The Voice Kids fame, cooling down the sweltering summer afternoon with soothing renditions of his songs “This Gravity” and “Summer Time Love,” in addition to a contest where one lucky fan got the opportunity to be serenaded by JK live on-stage.
Temperatures slowly rose, however, when Elmo Magalona appeared on-stage, singing songs like Chris Brown’s “Five More Hours,” and Justin Bieber’s “Been You.”
Eventually, Sarah Geronimo, accompanied by G-Force, made the seaside breeze sizzle, treating her audience to a song-and-dance number to the tune of her singles “Perfectly Imperfect” and “Tala.”
Topping the festivities off, the three performed the #8-7000 jingle together.
We also had the opportunity to hold a very brief interview with JK Labajo, about his experiences as a Jollibee brand ambassador, as well as his transformation from a contestant in The Voice Kids to a full-time musician-con-entertainer. Here is the excerpt from the interview:
How has the journey been from The Voice Kids up to where you are now, especially with your new album?
It’s been a roller-coaster ride, actually. I’ve experienced a lot of new stuff; it’s my first time to be in this type of event. I feel blessed, privileged to be here.
How does being a Jollibee brand ambassador feel?
I feel fantastic! I feel happy, honored that, out of all the aspiring artists out there, I was chosen to work with Kuya Elmo, and especially [The Voice Kids] Coach Sarah.
What’s currently occupying your time as a musician?
I’m still focusing on my first album, “JK” … still promoting it along with some singles, such as “Summer Time Love,” which we recently did a music video for… Of course, a second album is in the works. When it comes… bahala na. *laughs*”
Coming from The Voice Kids, do you have any advice for aspiring young artists out there?
Well, just humble yourself, be yourself, and be you. Just stay true to your career, and don’t forget what you set out to do.