Bigger, faster, better.
This is how unrivaled mobile services leader Smart Communications is changing the way Filipinos are enjoying their favorite apps, games and videos on their smartphone as it launched the country’s first LTE-Advanced (LTE-A) service in the world-renowned island of Boracay in Aklan.
Using a capability called “carrier aggregation” which combines two or more radio frequency bands in order to deliver bigger bandwidth and faster data speeds, Smart’s LTE-A services has posted speeds of up to 260 Mbps, allowing users to download and upload huge files in seconds, stream movies and music seamlessly, and play their favorite games on their LTE-A capable smartphones without any hiccup.
“This is like being able to put together two or more separate highways in order to create a wider highway through which vehicular traffic can flow more freely and at a much faster rate,” explained Joachim Horn, PLDT and Smart chief technology and information advisor.
“With the introduction of our LTE-Advanced service, the next stage of development of 4th generation of mobile technology, Smart is again at the technology forefront, setting the bar higher for mobile service
“This is a milestone for Filipinos, whose lives are meaningfully changed for the better by Smart’s mobile innovations and services,” said Smart Wireless Consumer Operations Head Kat Luna-Abelarde at the launch.
“Today, Smart has brought the future of mobile internet experience here and we can’t wait to bring it to the rest of the country and deliver a fundamental shift in our lifestyle and the way we pursue our passions, connect, and celebrate life-defining moments with our family and loved-ones,” said Abelarde.
Smart’s launch of its LTE-A service goes hand in hand with Smart’s push for a richer mobile experience through super-sized data and compelling device offers, that enable more Filipinos to enjoy the widest breadth of digital content that only the country’s largest network can provide. “This is also linked directly to Smart Video-for-All initiative. Here is where technology clearly improves our products and services, particularly video and viewing apps.”
Since the start of the year, Smart launched the country’s hottest device deals such as the P888 handset with free data and load rebates and, even more recently, the P888 Pocket Wifi – making it easier for Filipinos to discover the real-life benefits of online connectivity.
To deliver a super-sized data experience to subscribers, Smart also double its data offer for Big Bytes 50, which now comes with 700MB – up from the previous 350MB – for surfing and streaming plus 650MB for YouTube, YouTube Gaming and iflix – valid for 3 days, still at P50.
The Smart exec also hinted on future groundbreaking advancement. “We are excited with the many ways we can change the lives of Filipinos. And we can’t wait to announce many exciting things that we are cooking up with our world-leading partners,” she concluded.