A new space for meetings, conferences, and exhibitions has opened in Cebu, as Megaworld officially launches Mactan Expo inside The Mactan Newtown in Lapu-Lapu City.
The P1.5-billion convention center is Megaworld’s first stand-alone venue for large events and marks the company’s entry into the meetings, incentives, conferences, and exhibitions (MICE) sector. Located within the 30-hectare township, Mactan Expo adds another layer to Megaworld’s growing tourism projects in the area.
The venue is already set to play a key role on the international stage. Mactan Expo will serve as one of the venues for the upcoming ASEAN Summit hosted by the Philippines, starting with the ASEAN Travel Exchange (TRAVEX), part of the ASEAN Tourism Forum (ATF) 2026, happening from January 28 to 30.
Designed for flexibility, the convention center features a wide main hall without columns, making it suitable for exhibitions, conferences, and large gatherings. The building also reflects Cebu’s local character. From wall details inspired by the sea to artworks by Cebuano artists displayed in common areas, the space highlights the island’s culture and natural beauty.
Inside, Mactan Expo offers meeting rooms named after well-known Cebu beaches, along with a VIP lounge and prayer rooms for Muslim guests. The layout is simple and easy to move around, supported by ample parking and full venue services for event organizers and visitors.
With the opening of Mactan Expo, Megaworld is expanding its townships beyond residential, office, and retail spaces. The company sees convention and event venues as another way to bring people, business, and tourism into its developments.
To lead its MICE operations, Megaworld appointed Louella Caridad, a longtime industry professional. She previously served as chief operating officer of World Trade Center Metro Manila and brings more than two decades of experience in venue and property operations.
Megaworld will also work closely with Megaworld Hotels & Resorts to offer event organizers a complete setup that includes venues, hotel stays, and food services. The company currently operates 14 hotels nationwide, with around 6,500 rooms.
Megaworld president and chief executive Lourdes T. Gutierrez-Alfonso said the move builds on the company’s long involvement in tourism. After Cebu, the company plans to bring similar convention facilities to other key tourism areas across the country in the coming years.
