Century Properties Group Inc. (CPGI) is reinforcing its presence in Central Luzon with the launch of Azure North Townvillas, an exclusive house-and-lot development nestled within the 7.8-hectare Azure North Estate in San Fernando, Pampanga.
The new project, which follows the recent launch of The Resort Residences at Azure North, reflects the company’s strategic shift toward premium, low-density residential offerings outside Metro Manila, tapping into Pampanga’s rising demand for upscale living spaces.
“Azure North Townvillas aligns with Pampanga’s consistent progress in terms of infrastructure and competitive workforce,” said Marco Antonio, president and chief executive of CPGI.
“It forms a part of our strategy to offer premium horizontal developments, supporting our long-term vision of creating value for stakeholders and keeping pace with the evolving needs of Filipino families,” he said.
Growing region
Pampanga continues to rise as a residential and economic hub, thanks to its accessibility via North Luzon Expressway, proximity to Clark and Subic and growing demand from both investors and homebuyers.
According to Colliers Philippines, San Fernando holds one of the largest residential stocks outside Metro Manila, making it a strategic location for Century Properties’ latest offering.
Azure North Townvillas will offer 49 limited units of 3- and 4-story homes with lot sizes ranging from 69 to 133 square meters and up to five bedrooms.
The development is expected to generate P1.3 billion in sales for the company.
Market response
Since its announcement, the Azure North Townvillas project has quickly attracted attention from buyers.
“We are pleased with how the market has responded positively to our pivot in Azure North as 70 percent of the entire inventory of Azure North Townvillas has been sold,” said Jennifer Dela Cruz, senior vice president for sales and corporate growth.
The Townvillas are designed to appeal to a wide range of buyers, from growing families looking for a long-term home, to investors seeking high-growth provincial opportunities.
The Townvillas feature a distinct beach-inspired architectural design.
Residents will also enjoy lifetime access to Azure North’s existing and upcoming amenities, including man-made beach lagoon, wave pool and clubhouse (already part of Phase 1), future waterpark with slides and laypark with a basketball court, kids’ playground, and pet park
Looking ahead
Century Properties sees Azure North Townvillas as a reflection of the company’s commitment to modern, resort-style living beyond Metro Manila, in a region that is rapidly growing in value.
With thoughtfully designed homes, robust security and access to one-of-a-kind amenities, Azure North Townvillas is poised to become a cornerstone of premium living in Pampanga—one that blends long-term investment potential with a lifestyle that feels like a permanent vacation.
