RLC Residences, the residential arm of Robinsons Land Corp. (RLC), is making it easier and less stressful for Filipinos to buy their dream home amid uncertainty in the real estate market.
RLC Residences recently concluded a three-day expo at Park Avenue, Bridgetowne, Pasig City that directly responds to common buyer concerns, such as trust in developers, complex requirements, and payment worries, by offering a guided, step-by-step experience.
Guided buying experience
“RLC Residences Expo 2025 is more than a showcase of our developments—it’s a celebration of our commitment to helping people find a home they can truly grow with and come home to forever,” said John Richard Sotelo, chief marketing officer of RLC and senior vice president, business unit general manager of RLC Residences.
“Through this event, we aim to make the journey to homeownership more exciting, accessible, and deeply meaningful for every Filipino and global investor.”
Visitors start at the Hello Zone, where RLC’s 45-year legacy is introduced to build confidence in the brand. Then, they move to the Home Zone to explore available properties, and finally, the Forever Zone, where sellers, banks, and lifestyle partners help buyers move forward with their decision—all in one place.
“At the expo, they actually find something—and we try to make it as painless and as worry-free as possible,” Sotelo explained. “One of the questions we always get is, ‘Is the developer trustworthy?’ So we start by showing them who we are and what we’ve done. From there, they can explore properties and ask questions until they feel confident in making a decision.”
Promos and perks
To reduce the financial stress that often comes with buying a home, RLC Residences is offering exclusive promotions during the expo. Among them is the pre-selling 120 promo, which lets buyers pay the discounted price over 120 months with manageable terms. Other offers include a free SMEG oven toaster for the first 100 booked units, monthly rebates for up to 45 months via GoTyme, and an extra 10 percent discount for the first 45 sales.
One of the most popular options, according to Sotelo, is the Lease-To-Own 120 program for ready-for-occupancy units.
“Let’s say it’s a ₱1 million unit. We just divide that by 120 months, no interest, and that’s it. A lot of people don’t want the extra hassle of working with a bank, so they go for that,” he said.
For those who prefer traditional financing, partner banks are on standby to assist with attractive offers.
These initiatives were created with the buyer’s peace of mind in mind.
“We hope that as they go through this, we get to make them feel a little less worried and a little bit more confident as we help them buy their first home. That’s really the intent of it,” he said.
The expo also highlights the full RLC experience beyond just the property. Through myRLC Home, buyers can manage everything from the time they purchase to turnover and even leasing.
“When you buy a condo in RLC Residences or a house and lot, it’s not just the unit. It’s the entire experience—there’s digital, there’s retail, there’s property management,” Sotelo added.
Despite a challenging market environment, with more discerning buyers and competition across developers, Sotelo said now remains a good time to buy. “Regardless of where you buy, now is the time to buy. Developers are offering fantastic discounts and payment terms. It’s really a buyer’s market,” he noted.