Robinsons Land Corp. (RLC), the real estate arm of the Gokongwei Group, is elevating Philippine tourism and hospitality with the launch of the NUSTAR Hotel—the first ultra-luxury Filipino-branded hotel in the country.
Located within the world-class NUSTAR Integrated Resort in Cebu City, the newly unveiled hotel is a bold statement of RLC’s ambition to lead in homegrown luxury hospitality experiences rooted in Filipino excellence.
The NUSTAR Hotel is the second major hospitality development of RLC within the integrated resort, following the successful debut of Fili, its proudly Filipino five-star hotel brand, in 2022.
“This exceptional property joins the ever-expanding collection of Robinsons Hotels and Resorts—Robinsons Land’s dedicated hospitality division,” said RLC president and chief executive officer Mybelle V. Aragon-GoBio during the opening ceremony.
“It is a shining example of our commitment to quality, elevated guest experiences, and Filipino cultural pride.”
As the developer of the NUSTAR Hotel, RLC worked closely with Universal Hotels and Resorts, Inc. (UHRI) and the City of Cebu to bring the project to life.
To Aragon-GoBio, the NUSTAR Hotel reflects a convergence of business vision and cultural pride, enhancing Cebu’s appeal and reinforcing the Philippines’ position on the global hospitality map. “
“For us at Robinsons Land, it is both an honor and a privilege to contribute to Cebu’s standing as a shining gem in the country’s tourism landscape.” Aragon-GoBio said.
This development is also represents RLC’s broader mission to support the Department of Tourism’s (DOT) goal of promoting the Philippines as a premier travel destination.
“Our synergy with the DOT goes beyond this resort. Just recently, Robinsons Hotels and Resorts partnered with the Department to offer Muslim-friendly accommodations across all our properties—an important step toward making the Philippines a more inclusive and welcoming destination for travelers from diverse cultural backgrounds,” she said
Department of Tourism Secretary Christina Garcia Frasco, who proudly hails from Cebu, described the NUSTAR Hotel as a powerful symbol of national and local pride.
“NUSTAR Hotel is a tribute to Filipino excellence, Cebuano resilience, and pride of place,” she said.
Developments like the NUSTAR Hotel, she added, enrich this experience and reaffirm Cebu’s role as a leader in Philippine tourism.
Through its hotels division, Robinsons Hotels and Resorts (RHR), RLC continues to strengthen its footprint across key destinations in the Philippines.
RHR hotel portfolio includes homegrown brands such as Fili, Summit Hotels, and Go Hotels, alongside strategic partnerships with leading global hospitality groups including InterContinental Hotels Group (IHG), Dusit International, and Marriott International.