Aboitiz Land, the property arm of conglomerate Aboitiz Equity Ventures Inc., is addressing the growing demand for affordable living spaces in Metro Manila, where millions of commuters navigate congested roads daily.
With central business districts like Makati and Bonifacio Global City (BGC) becoming key centers of activity, the demand for affordable living spaces near workplaces—without sacrificing privacy, style, or convenience—has increased significantly.
To meet this need, Aboitiz Land introduced Point Blue, a development offering private micro-apartments designed for young professionals seeking both convenience and comfort.
Private microstudios
Point Blue pioneers the private microstudio category in Philippine real estate, offering beautifully designed private living spaces at affordable prices and strategic locations. It provides fully-furnished single-occupancy private micro-apartments, ranging from 10 to 15 square meters, strategically located just a short commute from key business districts.
Each unit is thoughtfully designed with custom-built furniture, kitchen amenities, air conditioning, a dedicated workspace, and high-speed internet.
The layout maximizes space while ensuring privacy, with distinct areas for work, rest, and daily activities. Noise-reducing materials and smart security features, including biometric access, enhance the living experience.
Unlike co-living spaces, which often accommodate multiple people in one room, Point Blue offers private living spaces, making it an attractive option for those who value personal space and quiet. These micro-apartments provide a comfortable, efficient home that supports both productivity and relaxation.
Expanding presence
With nine properties and over 1,000 units, Point Blue has demonstrated its ability to scale, maintaining strong occupancy even during challenging times like the pandemic.
Microstudio living is no longer a niche concept—it’s an adaptable, scalable, and profitable response to the realities of Metro Manila’s urbanization. As traditional housing models struggle to keep up with changing workforce needs, Point Blue is setting the benchmark for the future of urban rentals.
All Point Blue buildings are located within one to two kilometers of Makati or Bonifacio Global City, making them perfect housing alternatives for the millions of traffic-weary professionals who have to commute in and around the metro daily for work.
In 2019, Aboitiz Land teamed up with Point Blue, a pioneer in the integrated micro-studio market, to build 20 apartment buildings over the next two years. Backed by Aboitiz Land’s expertise in real estate development, coupled with Point Blue’s specialized knowledge in microstudio leasing and property management, Point Blue is poised to lead long-term growth in the evolving rental market.