Century PHirst Centrale Batulao will help alleviate the housing backlog in the country, while simultaneously boosting the local economy.
— PHirst president Ricky M. Celis
Century Properties Group is bringing modern township living in Batangas with the launch of its second township project, Century PHirst Centrale Batulao, in Nasugbu.
Spanning 142 hectares, Century PHirst Centrale Batulao offers a well-planned, mixed-use community that follows the “15-minute city” concept to ensure that everything residents need is within a short distance.
“This township will contribute to the growth of Batangas and the entire Southern Luzon region. By offering affordable housing options and supporting local businesses, Century PHirst Centrale Batulao will help alleviate the housing backlog in the country, while simultaneously boosting the local economy,” PHirst president Ricky Celis said.
Complete living
The township is divided into three main zones: Dwell, Create and Thrive, each designed to provide a balanced lifestyle.
The Dwell zone offers various residential options for different market segments, from affordable house-and-lot packages to more premium homes for upper-middle-income families. The new 10-hectare PHirst Editions Batulao Vol. 2 West adds 496 homes ranging from 54 square meters to 120 sq. m., with prices starting at P4.5 million.
The Create zone, spanning 13.6 hectares, will feature commercial and retail spaces. The goal is to create a space where professionals, small business owners, and entrepreneurs can thrive, offering a range of opportunities for those seeking to start or expand their businesses.
The Thrive zone, covering 1.2 hectares, will provide a church and event spaces to promote a sense of community.
“The launch of Century PHirst Centrale Batulao represents another step forward in our mission to redefine first-home living in the Philippines. By developing integrated, well-planned communities, we are not just building homes, we are shaping dynamic environments where families and businesses can grow together. This township reflects our commitment to innovation, sustainability, and inclusive progress, ensuring that more Filipinos have access to a higher quality of life,” CPG president and chief executive Marco Antonio said.
Sustainable development
Century PHirst Centrale Batulao is also designed with sustainability in mind. The township aims to provide a living environment that balances urban convenience with the tranquility of suburban life. With its comprehensive infrastructure, residents will have access to all the amenities they need, while also being surrounded by natural beauty. The development also follows sustainable building practices, ensuring that future generations can enjoy a high quality of life in a clean and green environment.
Growing presence
PHirst’s commitment to expanding its footprint across the Philippines continues to drive its success. The brand has launched 27 projects to date, with 26 in Luzon and 1 in the Visayas.
In addition to Century PHirst Centrale Batulao, PHirst recently launched PHirst Park Homes Bacolod and PHirst Park Homes Calamba West in 2024.
By offering a range of housing options, PHirst aims to meet the needs of Filipino families from various income segments. From socialized and low-cost housing to mid-tier developments, the brand’s diverse portfolio ensures that homeownership is within reach for many Filipinos. Each PHirst home is carefully designed with thoughtful details and essential features, ensuring that every resident enjoys a comfortable and functional living space.