The Gokongwei-led Robinsons Bank is increasing its housing loans portfolio, and help bridge the gap between the buyers and the developers. Robinsons Bank is increasing its capital to Php12 billion. To snag a larger portion of the home loan market, Robinsons Bank is aggressively marketing and introducing reduced home loan interest rates.
The bank is also provide perks for home loan applications.“A housing loan is a once-in-a-lifetime transaction for many Filipinos, and that they have to entrust with an institution they can rely on,” said Lance Gokongwei, chairman of the JG Summit group. “The demand for homes is there, especially with the growing middle class, business process outsourcing workers, and overseas Filipino workers. Developers have responded to the demand and we are seeing a vibrant real estate industry in the next five years.” Buying a home in the Philippines is usually done through loans, either with banks or government financial institutions. “We want to make it easier for people to be able to own homes,” Gokongwei said.