Shell PH’s 1st Site of the Future enhances customer experience
“We need to be a force for good in the Philippines by bringing all the international standards that we have. We are not only going into changes but shaping the changes with world class operations,” said Istvan Kapitany, Shell International Petroleum Corporation’s Executive Vice President for Downstream Mobility. “Shell has invested consistently in mobility and the energy transition. This is more than a site opening; this is symbolic of our commitment of how we want to grow in the Philippines,” said PSPC Chairman of the Board and Senior Vice President for Mobility Network Min Yih Tan. “This is not just a Site of the Future, but the mobility site of today. Anything that we do provides value not just to customers but to society from convenience of motorists and even decarbonizing, which is the hallmark of the future,” he added. The landmark on ground and virtual launch, attended by global and local leaders, introduced specialized site features and a new modern site design that put the needs of customers first as a benchmark for the rollout of mobility stations worldwide. Shell invites customers not just to stop, but to stay and enjoy the best of what mobility stations have to offer. The customer-centric design is the result of Shell’s collaboration with international hospitality and retail design agency UXUS to give extra attention to convenience, sustainability, and well-being. PSPC Vice President and General Manager for Mobility Randy Del Valle described it as the Customer Experience of the Future.
One of the Site’s notable features is the cyclists’ alfresco area with specially designed stop-and-go bicycle racks which aims to encourage Filipinos to use active transportation. Digital screens welcome customers and highlight key offers at a glance. Aside from essentials, food selections and unique finds at Shell Select, the mobility station has partnered with popular food brands to satisfy food cravings. Digital payments and the Shell Go+ loyalty app likewise contribute to a seamless and more rewarding experience. The site’s design is also energy-efficient and lowers carbon emissions of operations through solar panels integrated in the forecourt canopy, eco-bricks upcycled from used plastics that make up the walls and outdoor chairs and tables, as well as rain catchers that harvest water for watering plants and flushing toilets. “It is the whole that is the sum of its parts. The combination of integrated offers is what is interesting and what we will take beyond the Philippines to the rest of the world,” Tan said. Tan added that the Site of the Future in Acienda Silang is just the starting point with plans to establish five more Sites of the Future alongside Shell’s goal of opening more mobility stations nationwide. “We acknowledge our integral role in powering progress. We move industries and build economies, which is why every Filipino on the move is at the heart of what we do,” Tan added.