Some of the thriving and most resilient businesses out there are built by supermoms who are running their households at the same time, with a mix of creativity, smarts, sheer determination, and grit.
Doing both is no easy feat, but with the help of technology, they continue to embrace entrepreneurship that helps fuel our economy.
For this year’s Mother’s Day, Globe myBusiness enjoins Filipinos to celebrate the mothers behind some of today’s SMEs by patronizing their businesses.
“This year, we put the spotlight on supermoms running small and medium-sized enterprises—they who keep pushing the limits of creativity and entrepreneurship, and harnessing digital technology with grit and grace to thrive amid uncertain times,” said Gaile Gueverra, Globe myBusiness Head of Brand, Integration, and Communications.
“As a staunch supporter of the SME industry in the country, Globe myBusiness encourages consumers to continue patronizing these humble Filipino businesses to help them recover from the pandemic,” Guevarra added.
From personalized outfits to eco-friendly skincare sets to luxurious leather bags, here’s the ultimate guide to finding a meaningful gift for the most important woman in your life, made by equally important women in business.
HTP Clothing
What was meant to be a short-lived venture selling pre-loved fashion on Instagram to recover the amount of money Ricca del Rosario, the founder and chief inspiration officer of HTP Clothing, lost to robbers in March 2014 has now become a thriving online clothing brand that carries a wide range of proudly Filipino-made chic and comfortable clothes. To cater to its growing customer base, it has migrated business transactions from Instagram to its very own website. It has made crowd favorites like the basic tee collections under the brand HTP Basics available on e-commerce sites Lazada and Shopee through resellers. As a Mother’s Day incentive promo for city distributors, it is offering one free Work Basics Tee for every 10 pieces of HTP Basics Slim Fit Tees bought, and one Premium Basics Tee for a set of HTP Basics
Summer Collection. HTP Clothing is also looking for resellers and distributors.
To shop for their well-loved clothing collections, visit
www.htpclothing.com,
facebook.com/htpclothing and their Instagram account @htpclothing
Apotheca Integrative Pharmacy
For your mom’s health and wellness essentials as well as customized medications, Apotheca Integrative Pharmacy, the country’s pioneer community pharmacy that specializes in custom compounded medication, has a wholesome range of products to offer. Its Health and Wellness Store is a trove of nutritional supplements, personal and home care natural products, including healthy snacks and drinks sourced from local partner brands. “Now more than ever, Filipinos need easy access to reliable, high-quality medicine and health supplements. This is especially true when it comes to prescribed compounded medications. We are honored to be at the forefront of providing world-class patient care for Filipinos through our various channels,” said the pharmacy’s Managing Director, Sofia Alberto-Lista.
For Mother’s Day deals, visit the Retail Section of their online shop at
https://shopee.ph/apothecaph or call 0917.7055436 for direct transactions. For more information about Apotheca Integrative Pharmacy, visit
http://apotheca.com.ph,or follow them at their social media accounts
https://www.facebook.com/apothecaph/ and
https://www.instagram.com/apothecaph
The Wholesome Table
Treat Mom with an indulgent yet guilt-free meal at The Wholesome Table. All their desserts, such as the Double Chocolate Cheesecake, Wholesome Carrot Cake, and Bannoffee Cake, use products from the Wholesome Bakery are 100% gluten-free. The Wholesome Table, founded by restaurateur Bianca Araneta-Elizalde, is an organic restaurant that has been changing the way people eat, one plate at a time. “As much as our menu continues to evolve, we also push on with innovation and change to make our food closer and more accessible to the people,” said Elizalde. The Wholesome Table last year started offering long distance deliveries to six more cities—Pasig, Alabang, Paranaque, Manila, San Juan, Mandaluyong, and now in neighboring communities within 20 km.
To sample their delicious food, book a table with mom in their Bonifacio Global City, Greenbelt, and Salcedo branches. Or, for a safer Mother’s Day celebration, you can have them delivered straight to your doorstep through their website
www.thewholesometable.com, Grabfood and foodpanda.
Ellana Cosmetics
Pay back mom for all the beauty items you secretly took from her vanity kit when you were a child, without breaking the bank. Ellana Cosmetics has a full range of clean, natural, and eco-conscious skincare and makeup products that cater to all kinds of skin and style. From selling foundation and primer products at a weekend bazaar in 2009, Ellana Cosmetics rose to become the No. 1 mineral cosmetic brand in the Philippines, now offering skincare-infused primers, setting sprays, and color cosmetics. For Mother’s Day, it has lined up skin-loving treats made with the latest Korean skincare technology from Glass Skin C Serums to Lip and Cheek Serum Stain to crazy deals of Serum and Face Oil Set, Even Dewier Skin Kit, and Flower Power Skin Care Set. “We nurture our relationship with our customers by maintaining a healthy communication both online and offline. With the help of digital technology, we are able to continue putting our customers at the heart of our products,” said Theresa Buenaflor, owner and founder of Ellana Cosmetics.
For more information about this proudly Filipino beauty brand and its Mother’s Day offers, visit
www.ellanacosmetics.com
Fino Leatherware
When you want something luxurious for your mom, you can never go wrong with Fino Leatherware’s fine collection—from stylish and functional leather bags to sophisticated cardholders, coin purses, and other leather accessories, including face masks. From just a small stall at a Christmas bazaar in the 1990s, Fino grew to become a popular local leather brand with 10 branches across Metro Manila, showcasing its large exquisite collection of genuine leather products made with the excellent craftsmanship of Filipino artisans. The secret to its success is how it harnessed digital technology, modern telecommunications in particular, to streamline its manufacturing and order processes and improve customer experience. “At Fino, we greatly rely on connectivity to increase our presence among our suppliers and customers,” says Rose Ann Bautista, Fino Leatherware founder and vice president.
The local brand is offering 25% e-discounts on special items on Mother’s Day. For more information about the brand and its promos, visit their website
www.finoleatherware.com and their Facebook and Instagram accounts.
