Shell shares BiyaHero safety standards during Coca-Cola’s logistics summit

Pilipinas Shell Petroleum Corporation shared its safety culture and BiyaHero (Road Safety) program during the recent virtual logistics summit of the country's largest beverage manufacturer, Coca-Cola Beverages Philippines Inc. (CCBPI).

“We’re not only providing the best quality fuel products and services, but we also share how we deliver these products in a safe and secure way,” said Shell Health, Safety, Security and Environment (HSSE) Manager Lily Keh-Camero.

CCBPI is a partner of Pilipinas Shell under Shell Fleet Solutions, which provides businesses with products and services like fuel discounts, ferry bookings, and the streamlining of toll payments, all of which contribute to efficient and more convenient fleet management.

“We have always placed great value on our partnership with Shell, because CCBPI’s road safety protocols are integral to how we do business,” said CCBPI Logistics Director Ruth Genota.

“Every Coca-Cola bottle that reaches our consumers is backed by the implicit promise that it was manufactured, handled, and delivered according to the strictest safety standards,” she added.

Coca-Cola operates one of the largest logistics networks in the Philippines, with a fleet of almost 3,000 trucks and more than 2,000 sales service vehicles.

During the logistics summit, Pilipinas Shell Country Security Manager Oliver Ortega focused on the company's HSSE culture.

The HSSE Goal Zero journey, Ortega said, aims to raise safety standards across the entire organization by focusing on three high-risk areas: personal, process, and transport safety.

On the other hand, BiyaHero, a fun play on the phrase “Be A Hero,” is Pilipinas Shell’s road safety program launched in 2019. It pushes for road safety best practices by advocating initiatives and partnerships, stemming from the insight that safety is a shared responsibility among everyone on the road.

“Road safety protocols demand a continuous journey of improvement. At Coca-Cola – given our goal to deliver quality products across Luzon, Visayas, and Mindanao – we have to make sure that the Logistics Team are champions of road safety. Through summits like this, we get to learn from industry partners and share best practices, working together to better navigate the country’s roads and chart safer journeys even in service,” Genota said.

“We feel good in sharing our safety programs and initiatives, as these have not only improved our safety culture as Shell but they also form a mindset that saves lives. If this can be replicated through platforms like CCBPI’s Logistics Summit, just imagine how many more corporate safety cultures and policies can be improved, and ultimately how many more lives we save,” Keh-Camero added.