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foodpanda’s fun, colorful new look: Beyond food delivery, more quick commerce

foodpanda, the on-demand food delivery service in the Philippines, now sports a brand-new look as it continues to expand its business verticals beyond food delivery and into quick commerce (q-commerce). 

The new homescreen on the foodpanda app, dubbed the “bento”, allows users to seamlessly choose the foodpanda service they need – food delivery, self pick-up, shops or pandamart – while making it easier
The iconic pink panda will still be highly visible, but it gets a fun new treatment that will soon be seen on foodpanda customer’s everyday touchpoints, including the app, website, the easy-to-spot rider bags and jackets, packaging, and the brand’s marketing campaigns and social media pages. 

The new color enhancements serve to emphasize the foodpanda culture -- friendly, caring, smart, and a little bit rebellious, not afraid to change the status quo or take risks. 

It is also part of the foodpanda commitment to continue offering q-commerce based solutions that will bring excitement, ease, and convenience to more customers. 

New colours and patterns accentuate foodpanda’s signature pink across a growing range of services
The refreshed home screen on the foodpanda app, dubbed the “bento,” now allows users to seamlessly choose the foodpanda service they need – food delivery, self-pickup, shops, or pandamart – while making it easier to explore top restaurants and promotions available in their location.

Daniel Marogy, foodpanda’s Managing Director, said this refreshed look characterizes the super app’s enhanced experiences. 

“We want to communicate through design how seamless our services are, where we incorporate many of the delivery needs of our Filipino customers in our convenient app, especially as we are all trying to stay safe and stop the spread of Covid-19. The design direction is meant to bridge the gap between our tech and the real-life experience of millions of customers by offering a more user-friendly look that encourages them to better explore what foodpanda can offer,” he said.

foodpanda rolls out a refreshed brand and visual identity
With its expanded list of services, foodpanda has been providing millions of customers a convenient way to get food and daily essentials delivered safely to their doorsteps, a critical service in the midst of the pandemic. 

Catch foodpanda’s new exciting look and feel. Visit www.foodpanda.ph or download foodpanda on google play and the app store.

Topics: foodpanda , Daniel Marogy , food delivery , quick commerce
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