The Art of Grocery Shopping: Which type of shopper are you?
Today, grocery shopping has taken a high-tech turn. More shoppers are logging on to apps to enjoy the convenience and safety of having their groceries, household essentials, and other necessities delivered with just a few taps away. Here's a quick rundown of the four types of grocery shoppers: The successful multitasker. These shoppers check the fridge and cupboard before making any move. They swipe through the shopping app in between their online meetings, scrutinizing their list to make sure everything has been added to the cart before placing an order. They prioritize efficiency and prefer an on-demand service that gets their orders complete and delivered on time, without the need to line up at the cashier counter. The browser. These are customers who are always looking for something new to try and pay extra attention to reviews. They want to shop at an online store that offers a wide range of brands and are updated with the latest products in the market. They are often the first to try a new product and recommend it to their friends. For them, shopping is a downtime activity, especially when it is done in the comfort of their couch. The bargain hunter. These savvy shoppers are always on the lookout for promos and sales. They firmly believe in the value for money and try to source the best price for good quality products. They like shopping on an app that offers a good range of price points and offers product bundle promos.