Upcycling startup Craftcha tops J&T Express' Certified Lokalista campaign
Together with the Department of Trade and Industry, the winners were chosen based on the following criteria: 50% content, or the power of storytelling in describing their offers; 30%, creativity of their communications in conveying their ideas; and 20% authenticity and their use of homegrown materials for their products. Craftcha founder Merlita Manicad said her business was inspired by her harrowing experience during Typhoon Ondoy in 2009. “We put up a business that advocates cloth waste management in minimizing plastic bag use. Coupled with our interest in crafting goods, creativity, resourcefulness, and concern with the environment, these drove us to continuously create goods that are sustainable and purposeful. Craftcha takes pride in its environmentally friendly, functional, and sustainable products," Manicad said. Other winners are as follows:
- Philocalist, a Makati-based startup that serves coffee and tea lovers their favorite drinks owned by Venus Hate. The business idea, she said, came during one lay-over in Japan where she observed how “Japanese people love and enjoy coffee drips and loose-leaf tea.”
- Made By Pearl Sewing Services provides consumers eco-friendly alternatives such as washable and reusable cloth diapers, drool pads for baby carriers, back towels, cloth menstrual pads, face masks, and produce bags, among others. Owner Jo Anne Pearl Tadeo’s zero-waste lifestyle motivated her to pursue this type of business. “Made by Pearl believes in the power of innovation. We knew right off the bat that we wanted to provide solutions from our long-standing problems,” the Pampanga-based entrepreneur said.
- Uniquely Online Store and Gawang Pinoy Shoe uplifts the livelihood of Filipino artisans through locally-made women's shoes and sandals from Marikina City and Liliw, Laguna. "By selling these products, we are alleviating the livelihood of our hardworking shoe makers while also showcasing the talent of Filipino artisans. We are immensely proud that our shoemakers can create sophisticated shoe designs built with 100 percent quality,” store owners Mary Chris Koh and Leo Fe Barte said.
- Germano’s Chili, owned by Gerome Panlilio, offers chili garlic products.
- Meridian Pet Supplies by Ivy Tirazona caters to the pet needs of Quezon City residents.
- CHYReativehandSZ by Diana Marquez creates and distributes sewn and crocheted products.
- Batik Atbp, Mikel Mendoza’s souvenir shop, promotes the culture of indigenous people in Northern Luzon.
- Lorna’s Gourmet by Eugenio and Ma. Lucille A. Dalida sells gourmet tuyo. To learn more about the Certified Lokalista campaign, follow J&T Express’ Facebook page (https://www.facebook.com/jntexpressphilippines/) or Instagram at @jntexpressph