Mukhasim-strong: Kick off 2021 with a new Guinness World Records title with Datu Puti

If you are tired of the usual New Year resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021.

The beloved vinegar brand will attempt to achieve a unique world record – in a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official Guinness World Records title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” said Mario Mendoza, Marketing Director for Kitchen Fundamentals.

“We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new Guinness World Records title for the Philippines,” he added.

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities, such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, among others.

Everyone who joins the attempt will receive a digital certificate to prove their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

Set a world record with Datu Puti’s #MukhasimNation on Jan. 24. Simply visit, fill out the form completely, and wait for the confirmation email.

Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and your best #Mukhasim face.

For more information on the event and other Datu Puti news and updates, follow Datu Puti on Facebook at

Topics: New Year , Datu Puti , #Mukhasim , #MukhasimNation , Guinness World Records
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