More fun, greater value: LEGO lowers prices of over 100 novelty sets

The LEGO Group has reviewed its recommended pricing for all new products available at its LEGO Certified Stores and retail partners in the Philippines from January 2021.

This is in line with its commitment to enable more children in Southeast Asia to get their hands on the value that LEGO brings: better-priced sets, fun while bonding, and learning through play.

“The LEGO System of Play prepares a child for life as it appeals to the imagination while developing the creative urge and joy of creation. These are skills that are increasingly important for the holistic development of our younger generation,” said Rohan Mathur, Marketing Director for Southeast Asia at The LEGO Group.

“As part of our mission to inspire and develop the builders of tomorrow, our review of the recommended retail pricing for all new products in the region will enable greater accessibility of LEGO play among our fans and families as we empower children to become creative, engaged, lifelong learners,” he added.

Shoppers can look forward to the launch of more than 100 new LEGO sets. These include additions to familiar themes such as LEGO DUPLO, LEGO CITY and LEGO Friends.

LEGO DUPLO introduces builders as young as 1.5 years old to the world of building with bricks twice the size of standard LEGO bricks. It enables children to build anything they can imagine and create their own play world. This year, parents can celebrate a toddler’s birthday in style with the LEGO DUPLO Mickey and Minnie Birthday Train. Toddlers can jplay and learn with onboard activities, including assembling the train, stacking the number bricks, decorating the wagons and role-playing with the lovable characters. The LEGO DUPLO My First Unicorn is another versatile toy that includes fun shapes that are perfect for little hands to pick up, place and pull along.

LEGO CITY, which features iconic vehicles and buildings amid a city backdrop, aims to create a realistic world for children to explore and stimulate their creativity. More than 30 new sets have been added to depict everyday, real-life heroes in action-packed scenarios for hours of build-and-role-play fun. Children can build and design LEGO City streets, complemented with glow-in-the-dark street lamps, traffic lights and road signs, or stack LEGO flames before shooting the water cannon on the LEGO City Fire Rescue Helicopter to put them out.

LEGO Friends will focus on sustainability and modern living to educate children of their importance to our society. The LEGO Friends characters can go on a road trip with their new electric car featuring a removable roof, as well as a wind turbine charging station. Our favorite Heartlake City will also have an organic cafe that retails sandwiches and smoothies made with home-grown fruits and vegetables. There is also a juice bike to deliver these fresh smoothies, as well as a recycling area where children can learn to sort the disposables.

The wide array of new LEGO products at better pricing promises more fun and excitement for families at home. LEGO products are available at LEGO Certified Stores and major retailers in the Philippines. LEGO also has a flagship store in Lazada.

Topics: LEGO System of Play , LEGO Group , LEGO DUPLO , LEGO CITY , Rohan Mathur
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