More fun, greater value: LEGO lowers prices of over 100 novelty sets
This is in line with its commitment to enable more children in Southeast Asia to get their hands on the value that LEGO brings: better-priced sets, fun while bonding, and learning through play. “The LEGO System of Play prepares a child for life as it appeals to the imagination while developing the creative urge and joy of creation. These are skills that are increasingly important for the holistic development of our younger generation,” said Rohan Mathur, Marketing Director for Southeast Asia at The LEGO Group. “As part of our mission to inspire and develop the builders of tomorrow, our review of the recommended retail pricing for all new products in the region will enable greater accessibility of LEGO play among our fans and families as we empower children to become creative, engaged, lifelong learners,” he added. Shoppers can look forward to the launch of more than 100 new LEGO sets. These include additions to familiar themes such as LEGO DUPLO, LEGO CITY and LEGO Friends.
LEGO Friends will focus on sustainability and modern living to educate children of their importance to our society. The LEGO Friends characters can go on a road trip with their new electric car featuring a removable roof, as well as a wind turbine charging station. Our favorite Heartlake City will also have an organic cafe that retails sandwiches and smoothies made with home-grown fruits and vegetables. There is also a juice bike to deliver these fresh smoothies, as well as a recycling area where children can learn to sort the disposables. The wide array of new LEGO products at better pricing promises more fun and excitement for families at home. LEGO products are available at LEGO Certified Stores and major retailers in the Philippines. LEGO also has a flagship store in Lazada.
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