The past few months have resulted in a paradigm shift not just in the hospitality industry but in the tourism sector by large as well. For SM Hotels and Conventions Corp., this presented an opportunity to enhance its creativity and discover a new sense of purpose.
Always aiming to remain relevant, SMHCC spearheaded an initiative to repurpose its spaces to respond to the current situation by launching “In Residence.”
“Fully conceptualized by SMHCC, In Residence is a highly-customized innovation in long term hotel accommodation. It effectively fills-in the dynamic needs of guests looking for well-appointed spaces with the conveniences and perks associated with hotel living, vis-à-vis usual rentals that do not enjoy these unique benefits such as worry-free housekeeping, complimentary parking, unlimited high speed internet access, and utilities,” said SMHCC Executive Vice President Peggy Angeles.
Properties comprising the In Residence spaces span Luzon, Visayas, and Mindanao.
Angeles said they have been tactically developed within multi-purpose communities that enable easy access to retail outlets and malls, essential facilities like hospitals, and major thoroughfares, rounding out a fully integrated master plan where these properties are situated.
Room rates for the In Residence offer start at P1,100 per night, inclusive of tax and service charge and additional perks for a minimum stay of thirty (30) continuous nights at participating RHG hotels of SMHCC: Park Inn by Radisson North EDSA, Park Inn by Radisson Iloilo, Park Inn by Radisson Davao, and Radisson Blu Cebu.
The transformation of usual accommodations into sustainable restful and comfortable living sanctuaries fully exhibit SMHCC’s ability to implement valuable operation models that spur additional sources of business.
“As a cornerstone in the industry, our company continues to serve as a catalyst to nationwide growth and development through creative solutions that respond to the market’s evolving needs,” Angeles added.