Three months into what can only be described as the most unprecedented health crisis in this lifetime, the country's favorite cheese brand, Eden, marks the internet-proclaimed June 4 National Cheese Day by distributing food packages to vulnerable families in Laguna.
Eden Cheese brand manager Kristen Mendoza said it is only fitting to provide ways for families to make ordinary moments more special and give comfort during these uncertain times.
Giving comfort and deliciousness to Filipino families is what Eden cheese has been doing for four decades now, she said.
Given the pandemic, comfort and nourishment are what people need most, things which Eden cheese is ready to provide.
“Our purpose is to nurture family connections with every savor-worthy meal,” Mendoza said.
“Despite the uncertainty of our current situation, we can still make the most out of our time at home. No family moment is too ordinary to share. We can cherish togetherness and bond over home-cooked dishes which are made more delicious with Eden Cheese.”
Eden cheese, together with partner Rise Against Hunger, shared snack products with the latter’s adopted community in Laguna.
“We wanted to show our support to the families of Rise Against Hunger’s community in Calauan, Laguna by celebrating National Cheese Day. We provided Eden family packs to 2,000 vulnerable families. We hope the enjoyable meals they can make together as a family and with Eden cheese, bring them some comfort during these uncertain times,” Mendoza said.
The beneficiaries also received other snack products from the brand’s maker, Mondelez Philippines.
Mondelez Philippines has been sharing its snack products to health frontliners and communities in danger of facing hunger since the beginning of the COVID-19 lockdown in March.
Its contribution has amounted to some P14 million worth of products distributed by partners like Rise Against Hunger and more than 40 other organizations and individuals nationwide.
The Eden Cheese packs shared with families in Laguna is one of the ways the company aims to show that as a nation, "we are #StrongerTogether," Mendoza said
“It’s so important to keep extending support to communities and families at this difficult time,” said Jomar Fleras, executive director of Rise Against Hunger.
“This crisis has impacted everyone, and more so the families who have little. We thank Eden Cheese for providing comfort to the families, so that at home they can experience small moments of delight as we endeavor to get through this crisis as one nation.”