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FWD launches inaugural ‘FWD Innovation Fest’ to drive insurance industry transformation

FWD Life Insurance (FWD Philippines) has recently launched its inaugural FWD Innovation Fest at Xylo at the Palace in Uptown, Taguig.

The FWD Innovation Fest showcased FWD’s latest roster of innovative products, services, and initiatives designed to revolutionize the insurance industry while contributing to nation-building by creating a positive impact for Filipinos through financial inclusivity.

Chief Agency Officer Adnelle Valeza discusses recruitment and benefits of being an FWD Financial Advisor

“We see innovation as a tool in changing the way people feel about insurance. That is why we continue pushing the boundaries in developing products, services, and initiatives that champion customers’ evolving needs so more Filipinos can have financial protection,”said FWD Philippines President & CEO Antonio Manuel “Jumbing” De Rosas.

Innovation Culture at FWD

FWD Philippines Chief Information and Transformation Officer JC Principe added: “Innovation is in our DNA at FWD, and it fuels our unrelenting drive to set the benchmark as the insurer of the next generation. We continue to harness technology, data analytics, and consumer insight to offer inclusive and first-in-the-market products and services.”

Head of Corporate Communications and Product Marketing Sonia Pascual walked guests through a few of their innovative policies

During the event, Principe unveiled two services powered by the FWD AI engine to help customers plan their finances and long-term goals more effectively and be better equipped to decide the best insurance they should purchase based on their lifestyles and needs.

“FWD AI Protection Score” will be available soon to current policyholders, suggesting relevant products to enhance their financial health coverage for added security, followed by an actual on-boarding with a Financial Advisor.

“People Like You” is available for everyone through FWD’s AI Chatbot Fi, a first-in-the-market tool that allows customers to discover their protection gaps and benchmark their existing coverage against people with similar profiles.

Innovating Products and Services

According to Insurance Commissioner Reynaldo Regalado, insurance penetration in the Philippines remained very low at 1.75 percent, one of the lowest rates in Southeast Asia.

FWD aims to close the protection gap by providing products that are easy to understand, buy, and claim. It is also important to help consumers to celebrate living by giving them apt coverage based on their lifestyles and needs.

The event also engaged creators and media through interactive activities.

To help with this goal, FWD Philippines also announced that everyone can now have better access to insurance through the fully enhanced FWD Online Shop. Gifting insurance policies to family and loved ones is now possible, SMEs and corporate business clients can also purchase premiums for their employees in bulk, and exclusive rewards are given to customers with direct online purchases.

Furthermore, FWD announced the sponsorship of the upcoming 12th season of Mobile Legends: Bang Bang Professional League (MPL) as the official insurer. FWD’s The One for Gamers insurance policy was also announced and will be available on FWD’s Online Shop. An exclusive offer during MPL Season 12, The One for Gamers is an insurance plan that can be customized to include critical illness and accidental death benefits and uniquely comes with Mobile Legends in-game rewards.

FWD is also changing the way people feel about insurance with its latest 2-in-1 supercharged app, Omne. The easy-to-use app provides a suite of activities and content – including music, mini-games, sketching, health, wellbeing, and a vast array of engaging features – that are personalized to an individual’s preferences and interests, while also providing intuitive policy management.

FWD Philippines also showcased its newest online game show, Pinoy Money Master, which brings together pop culture and financial literacy. Featuring personalities representing different generations, it seeks to educate and update viewers on financial skills worth having to succeed in today’s interconnected world. The first episode is available to stream with more to come this September on FWD Philippines’ Facebook page.

“FWD is 10 years young, and we take great pride in our journey thus far. We are excited to share our latest first-in-the-market initiatives that redefine the possibilities of what an insurance company can achieve. Our goal is to empower more Filipinos to celebrate living,” De Rosas said.

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