The rise of e-commerce has led to the blossoming of the domestic beauty and cosmetics market, creating demand for products that specifically cater to the needs of the Filipino skin.
Aiming to help Filipinos reach their goal of healthy, glowing skin, DMD Skin Sciences is paving the way to more accessible dermatological services and products in the country.
Its digital strategy also comes at an opportune time as beauty products have become the second most purchased items online, according to the 2021 Digital Consumer Report conducted by Facebook and Bain & Company.
As someone who experienced the grueling pains of self-isolation from suffering acne, clinic founder Dr. Mike Dellariarte has pledged to “create a community and a support system that will accompany every patient in his journey to strong skin.”
Teaming up on this quest is cloud logistics network, LOCAD, which provides on-demand warehousing and multi-channel fulfillment to DMD Skin Sciences.
“We value taking care of our patients so much because we are a high-touch brand,” Dr. Dellariarte said.
“Here in the Philippines, getting dermatological treatment is sometimes related to vanity. I think that is the reason why some patients have been choosing to abandon their dermatological consultation.”
Understanding clients’ concerns, DMD Skin Sciences guide Filipinos on their journey to have strong skin.
The clinic dispenses products to both patients and non-patients who have a dermatologist’s prescription.
Aside from treating their patients in the clinic, DMD Skin Sciences reaches out to potential customers by making their products more accessible to the public through delivery and fulfillment by the cloud logistics platform, LOCAD.
LOCAD’s distinct features ensure that products arrive at specific destinations in good condition with their quality preserved: air conditioned storage facility for skin products, the company’s expiration management through monthly reports, and additional security cameras in caging facilities that protect small items.
“We are at peace knowing full well that someone as reliable as LOCAD is doing it for us,” Dr. Dellariarte said.
“We do not want to lose our patients’ trust because of an unpleasant order fulfillment experience,” he added.
LOCAD’s organized, efficient handling of the clinic’s products resulted in a 200 percent sales increase, while its fast end-to-end fulfillment services and immediate dashboard enabled DMD Skin Sciences to meet the rising demands.
The clinic’s e-commerce site has also reached higher sales than expected in December 2021.
“We are thankful with LOCAD that they are really ensuring that our patients are happy with the experience,” Dr. Dellariarte said.