hayu expands global footprint with PH launch

hayu, the all-reality subscription video-on-demand (SVOD) service from NBCUniversal International – has launched in the Philippines. The service is available direct-to-consumer on a full array of devices: mobile, tablet and web via hayu.com.

Targeting the broad base of viewers who are fans of the reality genre, hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debuts on the service the same day as they premiere in the US.

“We are thrilled to be able to bring hayu, and its world-class reality TV content, to the community of superfans in The Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place,” said Hendrik McDermott, senior vice president for Branded On-Demand of NBCUniversal.

“hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion,” he added.

Beyond being the single source for top reality content – including Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms, and Vanderpump Rules – the personalized service offers users the ability to download their favorite reality shows to view on the go, without access to the internet.

hayu has distinguished itself as a must-have, all-reality service and the monthly, no contract fee providing access to the full breadth and depth of content is affordably priced at just P149 per month. All hayu customers will also receive a full one-month free trial as soon as they sign up.