It is the harvest season and Taste Australia is bringing the highest quality navel oranges from Australia’s southeast regions to the Philippines.
Only sourced from the highest quality crops, Australian oranges are at their prime from now until October, and Taste Australia encourages consumers to make the most of the peak season and indulge in this colorful, sweet, juicy and nutritious fruit.
Welcoming the citrus season to Manila, Hort Innovation’s Taste Australia campaign aims to cement existing trade relations and develop new partnerships between the two countries.
“The Philippines is one of Australia’s top ten export markets for navel oranges, with over 5,000 tons exported every year,” said Dianne Phan, head of trade of Hort Innovation Australia.
“This is the second year of the Taste Australia campaign running in the Philippines, and we are really pleased to share our navel oranges with Filipino consumers,” she added.
David Daniels, Market Access Manager at Citrus Australia, said: “Australian oranges are lovingly and carefully grown and we are proud to share Australia's best produce with Filipinos.
“We encourage consumers to taste this vibrant fruit at major supermarket chains across Manila. Oranges aren't just for snacking: their versatility means they can be added to your savory and sweet recipes,” he said.
Famously known for their health benefits and high Vitamin C content, oranges contain natural flu-fighting properties which may help in fending off nasty colds. Oranges are high in energy-dense properties and are also known to assist in weight control and in maintaining healthy blood pressure levels.
Taste Australia allows consumers to take advantage of these much loved seasonal sensations, with product branded or promoted under its banner guaranteed to be perfectly ripe, fresh and sweet. Try this delectable fruit at in-store and sampling sessions taking place at participating retailers such as Rustan’s, Shopwise, Wellcome, S&R, Robinson’s, SM and other major supermarkets.
Consumers can also find participating retailers, view trending recipes, learn helpful tips and tricks, or be involved in the latest conversations by following Taste Australia – Philippines on @TasteAustraliaPhilippines on Facebook and @TasteAustraliaPH on Instagram.