What do Coca-Cola, Kellogg's, Samsung, Steinway Pianos, and Heinz have in common?
Yes, they’re all successful international companies, but they have one thing in common that’s rather special. Their products are used regularly by various members of the British Royal family.
And to recognize this, the manufacturers are granted what is called a Royal Warrant. Some 850 companies currently hold a Royal Warrant, and they are allowed to advertise the fact that they supply the Royal family.
According to the Royal Warrant Holders Association, warrants are granted as a mark of recognition to individuals or companies who have supplied goods or services for at least five years to the Queen, the Duke of Edinburgh, or Prince Charles.
The association adds that warrants have always been regarded as demonstrating excellence and quality and are highly prized. The companies represent a huge cross-section of trade and industry, and they range from traditional craftspeople to global and multinational firms.
Warrant holders may display the relevant Royal Arms and the legend ‘By Appointment’ on their products, premises, stationery, vehicles and advertising.
The tradition of the Royal family granting warrants goes back hundreds of years. Competition for royal favor was intense, so the kings and queens had the pick of the country’s most skilled and talented trades people.
The first rewards for this loyal service were Royal Charters granted to the trade guilds, later known as livery companies. The earliest recorded Royal Charter was granted by Henry II to the Weavers’ Company in 1155.
In 1394 thrice London Lord Mayor Dick Whittington helped obtain a Royal Charter for his own Company, the Mercers, who traded in luxury fabrics.
By the 15th century royal tradesmen were recognized with a Royal Warrant of Appointment. An early recipient was William Caxton, England’s first printer, who was appointed King’s printer in 1476.
In the late 18th century royal tradesmen began displaying the Royal Arms on their premises and stationery.
But it was Queen Victoria who ensured Royal Warrants gained the prestige they enjoy today. During her 64 year reign the Queen and her family granted more than 2000 Royal Warrants, eight times as many as the Queen’s uncle, George IV. They included companies such as Fortnum & Mason, Schweppes, and Twinings, which still hold Warrants today.
Royal Warrants continue to be a prestigious mark of recognition to those who are regular suppliers of goods and services to certain members of the Royal Family.
So next time you down a soft drink remember you're in good company if you ordered a Coke.
Robert Harland is a British national based in Makati and Bacolod City.